If you’re curious about how to use Twitter as an effective marketing tool for your online business…you’re in the right place! One of the best ways to learn this is by starting at the beginning. This means making some small adjustments to your account in order to reap the benefits of Twitter more quickly and more effectively.
So, let’s dive deep and take a sledgehammer to your current Twitter profile (or start building a brand-new one!) so that you can truly start to reap the benefits of having an active account.
If you want to know how to use Twitter, here’s where you should start…
6 Things That Every Amazing Twitter Account Needs
#1: A Profile Photo
Okay, obviously, you need to have some sort of photo here. I don’t want to see any of you guys with just one of those egg-head things that Twitter starts you off with.
So, yes, Step #1 of learning how to use Twitter is: do not use the egg.
But the real secret here is not just to upload any ol’ photo — you need the right one!
Your photo is pretty much the one thing any potential new followers are going to notice about your Twitter account. It’s your virtual first impression, and you need to use that opportunity to catch people’s attention.
So the photo you use should be attention-grabbing (but not in a bad way) and somewhat professional.
Depending on your brand, the “professional” aspect of this photo could have a pretty broad spectrum. But, basically, the important thing to remember is that it should be a clear, high-resolution photo of you personally.
Unless you’re a big brand (like Target), a headshot will convert followers way better than a logo. You’re a small business and random people will not know who you are! So using a logo as the profile photo on your social media account does virtually nothing to help you. Global brand recognition doesn’t exist for you (yet). Don’t worry, you’ll get there.
For now, you’ll need to get people interested in your business by using a shot of your beautiful, smiling face instead!
If possible, you will want to use a professional headshot for this.
Here are some good examples of professional-looking profile photos on Twitter:
#2: An Engaging Bio
After someone gets a glimpse of your profile photo, the next thing they’re going to see is probably your username and bio. When learning how to use Twitter for your business, you should keep in mind that small details like this really do matter.
The username is easy, which is why it’s not its own separate section here….it should simply be your personal name or the name of your business!
Your bio is a bit more complex, though.
You need to think about your bio section strategically. The amount of characters you are allowed use here is very limited (duh, it’s Twitter). So you need to get to the point quickly in order to make an immediate impression.
Here are some great Twitter bio examples:
The goal of your Twitter bio is to give a potential follower a brief overview of who you are and what you do.
You may also want to insert an additional fact about yourself or your business (i.e. Jorden Roper’s “fuschia hair” descriptor) that may help someone connect with you on a deeper level.
You also have the option of adding hashtags. This could help Twitter browsers discover your profile more easily.
#3: A Link to Your Site
As part of the little About section Twitter gives you on your profile, you’re allowed to add a URL to your site.
The cool thing is that, unlike some other social media platforms (like Pinterest), you’re allowed to have this link go wherever you want. So feel free to switch it out or rotate it every so often.
The goal of this link is pretty obvious. You’re a business. You want people to convert from Twitter to become followers, members, customers, clients, etc.
The best thing to do is to point them in the direction that you want them to go. For example, are you looking to grow your email list? Have that link go directly to a freebie. Looking to increase Facebook group membership? Send them there.
Be creative with it!
#4: A Custom, Branded Cover Photo
The next thing that all awesome Twitter profiles have is a custom, branded cover photo. If you want to figure out how to use Twitter to your business’ advantage, true me — these are crucial. Cover photos can wow your followers plus do a little bit of subtle marketing for you.
The cover photo is valuable real estate in the world of Twitter, so make the most of it with a graphic that pops.
Here’s a great example of a Twitter cover graphic from Stacey Tuschl:
#5: A Pinned Tweet
I’ll be honest…it took me an embarrassingly long amount of time to even realize you could do this on Twitter. But yes, you can totally pin an important tweet to the top of your profile!
This ensures that anyone who visits your profile (hopefully some brand-new followers!) will see it. So it’s a good idea to use that most-prominent tweet to showcase something important.
Here’s a list of ideas on what you could promote there:
- A blurb about + link to your latest blog post
- A retweet from someone else talking about your services
- Information about a Twitter chat you host
- Details for an upcoming webinar or live event
- A blurb about + link to your lead magnet
- Your latest YouTube video
I love this example of a pinned tweet. Someone sure knows what they’re doing!
#6: A Consistent Daily Schedule
You have all the basics set up now, but it’s not time to relax yet! The very next step in learning exactly how to use Twitter to your advantage is to make sure to keep your account consistently active.
This means posting every single day. Ideally, you’re going to want to post multiple times per day.
According to Moz, the lifespan of a tweet is 18 minutes. I’m sure you’ve probably heard this statistic before, as it’s something that’s often repeated by social media pros. But the important thing here is not to just be shocked by how short that is — it’s to actually work to combat it by using that information to your advantage.
How do you do that? Pretty much just by posting on Twitter as frequently as possible.
The key here, though, is to toe the line somewhere between having an accounts that “barely ever posts” and “spams people nonstop.” Personally, I like to post between 12–30 times per day.
The next step is actually creating and posting the content. This is the hard part.
The whole point of content is to engage your audience, so the two main things to keep in mind are (a) post content they want to engage with, and (b) post content when they’re engaging.
A tool like Buffer can help you choose which specific times you want to post throughout the day.
Creating the content itself is more of a trial-and-error type thing. I like to test my audience by posting a variety of different content and then viewing the analytics of my account to see which types of posts they preferred.
Then, all you need to do is reproduce those positive results at the correct time each day. And voilà! Your Twitter account is now a sleek, optimized, social media marketing ninja tool that is working nonstop for you and your business.