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How to Reuse Old Content and Capture Your Reader’s Interest

If you have been there, it’s hard to continuously come up with new great ideas, especially in content creation. It takes a lot of time to create new content and the same goes to publishing the posts. So it makes a lot of sense to repurpose content to save time, effort and resources.

Repurposing content is a not a widely known trick but smart marketers use to drive traffic to their sites. For those writing jobs you must have a list of many posts. So, instead of writing a new post on the same topic over and over again why not repurpose the content? Repurposing content seems to be an easy way to promote your work.

How to repurpose content

Create new blog posts

After blogging a lot about a specific topic, you can repackage those blogs to create a new guide. For example, you may have written about how to use ads on Facebook, upload images on Facebook, and how to add links to your post and add it on Facebook. Take these blog posts and turn it into “The Complete Guide to Facebook Perfection,” which can be very helpful in your email marketing to create valuable leads.

Based on the response given to your post, you may need to update them a little bit and give them a new touch that is appealing. This ensures that when you write a quality blog post, they don’t end up being lost or forgotten. Reuse those old posts and they will remain relevant forever.

Design an infographic

There are a lot of freelance writing jobs on infographics, meaning that it’s a hot topic. People tend to recall visual content that plain text. Infographics help to capture the attention of your online readers. It is simply a complete summary of the content of your post turned into a visual outline. Infographics are a great way to share content on social media that help readers to relate to what you have written.

If you have a lot of data or content on your site, you can decide to build infographics to repurpose them.

Host a webinar

Audio-video content through a webinar is another way to connect with your audience. It allows you to present on a topic effectively and engage your audience in conversation. Your old blog post can be a great start point for a webinar, or you can use a list of posts as a research to create a final presentation.

A common way to create a webinar is through Google Hangouts. You can create an event and broadcast your content live with Hangouts on Air. A perfect way to reuse old content.

Create a podcast

If you search the internet, there are endless adverts of writers who can create podcasts. Perhaps you have considered creating one, but you have no idea what to include or talk about. Grab several key points from your old articles and expand on each one of them. Then create a podcast or video to open up a new way to connect with your readers.

Write an E-book

Almost done! The next step to repurpose your content is to turn your content into an eBook to generate leads. If you do your research, you will be amazed by how many high-quality eBooks began as blog posts. It’s a great way to turn content into a large guide once the initial hype of your content dies. This can be a good way to keep generating leads all through.

We have come across a section on our old blog posts that we repurpose again and again. This article gives an insight of why repurposing content is important for your online business especially in saving time, effort and resources. So if you have a series of blog posts stuck in one folder, it’s time to repurpose it and either create a podcast, eBook, webinar, or infographics.

Kira Carr Kira Carr is wedded to her job as a freelance writer and blogger at She creates many amazing posts regarding helpful techniques & strategies for new bloggers and freelancers. This girl is an interpreter by education. She goes mad of reading British modern literature.

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{ 2 comments… add one }
  • This is so helpful! I used to be intimidated by the idea of running a blog – how was I ever going to come up with that much content? This is a great summary of how to provide related content across multiple formats to be the most helpful for your readers (and your business). Thank you!

  • Great ideas! I always recommend Pinterest too. Create new Pins for older blog posts and you’ve got fresh content! Start circulating them on Pinterest and help revive traffic to some of your best content. 🙂

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