Just over a month ago I launched my first e-course Stress Less & Impress. I figured it was time for an update on what it’s like to actually “launch” an e-course as part of this series.
When I first planned to release SL&I, I thought it would be simple. (haha)
I wanted to keep it small and just reach out to the Freelance to Freedom community. (This is what people call a “soft launch”).
As I prepared for launching I quickly saw that there are WAY more details than I ever realized.
Every detail needs a decision. Here are just a few:
- How many email reminders should you send your list?
- What should those emails focus on?
- What days should it be sent out?
- Should I have affiliates or not?
- Should I make a new freebie and do a series of videos like everyone else?
- What should my refund policy be?
- Should this be evergreen or cart open/close?
- What should I price it at?
I faced my own self doubt as I answered all these questions and put together the course.
Some of those doubts included:
- Will anyone pay for this?
- Is this boring?
- Will people hate this?
You may think that those fears just come up during the creation, and that once it comes time to actually add the buy now button, they would go away. Oh no. Launching is scary. Fears I didn’t know existed came out of hiding.
I was so sure people would hate this course, I was ready to make it almost free. Luckily my beta testers insisted that Stress Less & Impress was very helpful. They forced me to stretch my pricing closer to the value it was worth to them.
I felt overwhelmed with the amount of writing there was to do.
In addition to the copy in the actual course and the sales page, there are pages and pages of copy to write.
Months ago I created a special VIP list for people who expressed interest in SL&I. I wanted to give them advance access to the course and a special discount for being supportive, answering my questions and getting in line for the purchase.
What this meant was that I actually had 3 mailing lists I needed to converse with.
#1 My VIP list
#2 The Freelance to Freedom list
#3 The Leah Kalamakis web design mailing list
Each list had a different set of emails that went out to announce and remind them about SL&I.
Additionally I wrote thank you pages, requests for promotion assistance, tweets, Facebook posts, blogs and newsletter. Each of which needed to be strategically written.
Once the cart opened for sale all the challenges faded away.
From the date Stress Less & Impress was for sale until the day it close, I was very relaxed.
I’d hired someone to help with the mounds of extra work and keep me on track, faced my fears and written everything that needed to be written.
Luckily this gave me time to stare at my inbox, entirely shocked with all the emails of excitement and gratitude that so many freelancers were sending me in response to the course.
I’ve needed a little time to recover. But I’m looking forward to launching again.
What about you?
Have you ever started working on project only to find it is MUCH bigger than you had originally anticipated?
Continue reading with the next part in this series: Behind The Scenes of Creating an E-course Part 6: The Post Op of my course building adventure!