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50 Little Things That Make a Big Difference in Business

When it comes to starting or growing you biz, sometimes, it’s the small things that really add up. We often focus on the GIANT subjects like, “find more clients”, “market myself” without really knowing what that means or how to make it happen.
The truth…

It’s actually a bunch of little things, that when done consistently and added together, make biz magic happen.

So here it is folks, 50 Small Things That Make a Big Difference:

Need a recap? How about a tweet party!

  1. Thank people. A thank you for even the smallest thing goes a long way. (Tweet that!)
  2. Get your own domain name. Want to be taken seriously? Get your own domain name. (Tweet that!)
  3. Use a pro email signature. Don’t make it hard for people to snoop on you. (Tweet that!)
  4. Use a domain email. I won’t respond if your email ends with hotmail or aol. (Tweet that!)
  5. Use the same picture on all of your social media profiles. The more you’re recognized, the more you’re trusted. (Tweet that!)
  6. Get a newsletter and start collecting emails. You know what they say… the money’s in the list. (Tweet that!)
  7. Put your optin forms in multiple locations on your site. Don’t make me look for your optin form. (Tweet that!)
  8. Give something to your subscribers in exchange for their email. People like free stuff. (Tweet that!)
  9. Sign up for other people’s newsletters and learn somethin’. Learn from others by watching what they do. (Tweet that!)
  10. Get on Twitter. Twitter’s where the cool people hang out apparently. (Tweet that!)
  11. Get on Facebook (despite what people say about “reach”, it’s where most people hang out!) I believe in Facebook. And I’m ready for the backlash for saying that.  (Tweet that!)
  12. Put a link to your optin freebie in your social media bios. Wow me from the start. (Tweet that!)
  13. Manage 2 social media accounts well, rather than 20 badly. I don’t do everything well, I choose to do some things great. (Tweet that!)
  14. Put your url in the visible section of your Facebook page. Don’t make me work harder than I have to, to find you online. (Tweet that!)
  15. Put a link to your Facebook page in the public “works at” section of your Facebook personal profile. Don’t make me google you. (Tweet that!)
  16. Update your LinkedIn page even if you don’t use it- it’s usually in the top results of a google search for your name. I don’t know why I should use LinkedIn, but if you find me there, I’ll have on my prettiest dress. (Tweet that!)
  17. Learn how to make good looking social media graphics. People share photos, help them do it easier. (Tweet that!)
  18. Get a Gravatar. Show your pretty face on my blog, get a gravatar! (Tweet that!)
  19. Listen to podcasts. Miss having coworkers? Listen to podcasts and pretend they’re right there with you. (Tweet that!)
  20. Know who the big guys & gals are in your industry. Follow them. It’s not stalking, it’s learning. (Tweet that!)
  21. Blog consistently. Whether everyday or once a month, be regular. Get your blog on. (Tweet that!)
  22. Be of service, always. (Tweet that!)
  23. Respond to people’s comments, with thought. Comments make people happy, thank them for it.  (Tweet that!)
  24. Respond to people’s emails, fast. There’s nothing I like more than a quick response to an email. (Tweet that!)
  25. Do good work. (Tweet that!)
  26. Invest in tools that will make your life easier. Tools make my heart sing- the software kind that is. (Tweet that!)
  27. Track things you want to improve. It gives you more excuses to celebrate. (Tweet that!)
  28. Use your calendar. It’s not gonna happen unless you schedule it.  (Tweet that!)
  29. Send thank you cards to past clients. Thank your customers, they deserve it! (Tweet that!)
  30. Use scheduling software. Nothing is worse than a never ending email exchange discussing time zones. (Tweet that!)
  31. Join or put together a mastermind. My mastermind buds are my new best friends. (Tweet that!)
  32. Hire a copywriter if you aren’t one. Words matter. (Tweet that!)
  33. Get pro photos taken. Selfies taken with a fancy camera are still selfies.  (Tweet that!)
  34. Know your client, don’t try to speak to everyone. (Tweet that!)
  35. Continue sharing old blog posts on social media. If I haven’t seen it yet, it’s not old to me. (Tweet that!)
  36. Actually use your to do list. Sometimes I write easy things on my to-do list just for the satisfaction of checking them off.  (Tweet that!)
  37. Offer a limited amount of services or products. Give people too many choices and they won’t choose any. (Tweet that!)
  38. Don’t put a million buttons on every page of your website. Clarity is key. (Tweet that!)
  39. Focus on results, not features. (Tweet that!)
  40. Say what you mean and do what you say. (Tweet that!)
  41. Follow up with past clients. They likely will need you again. (Tweet that!)
  42. Pimp people you want to connect with. Time to get a pink fedora! (Tweet that!)
  43. Pimp your clients. It’s good karma. (Tweet that!)
  44. Respond to people’s questions on social media. The more you answer, the more you receive. (Tweet that!)
  45. Under promise, over deliver. (Tweet that!)
  46. Ask people what they want, and give it to them.  (Tweet that!)
  47. Thank people who refer clients to you. There’s no better business than a referral business. (Tweet that!)
  48. Track your expenses, they add up! I choose to celebrate the Paypal fees, it means I got paid. (Tweet that!)
  49. Put together a repeatable process you can use with every client. Need a process? This will help you:  (Tweet that!)
  50. Have fun. Because fun, is back in business(Tweet that!)

50 Little Things That Make a Big Difference

Now, it’s your turn.

Let me know in the comments which one of these small things have made the biggest difference in your business- and which one are you going to work on next!

Checklist-CoversmallAnd if you’re ready to make some solid headway in your income this year, these tried & true strategies are my go to when I want to bring in the moolah. Grab my FREE “Get Clients Fast” RUSH checklist and start building a biz you love!

If you liked this video and list, please hit those share buttons below!

Until next week!


Leah Kalamakis Leah Kalamakis is the founder of The Freelance To Freedom Project and a web designer/developer for brilliant entrepreneurs. When she’s not hanging out in the FTF Community, you can find her people watching on the streets of NYC. Come say hi on Twitter, Instagram, or Facebook.

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Yes, please!

{ 58 comments… add one }

    • Leah Kalamakis Leah

      Haha, glad you liked it Maria! Thank you!

  • Awesome list, shared it! 🙂
    Uh, I can only imagine what time it took to make the video… I’ve made only a couple so far and man it’s time consuming even for a really short video, especially if you’re adding all those graphics to it 🙂

    • Leah Kalamakis Leah

      Thank you Nela! Yes, it takes way more time than we realize 🙂

  • I think it would have to be responding to emails, fast! I’d like to work on my networking and establishing strong relationships with key players in my industry.

    • Leah Kalamakis Leah

      Yes- networking! Will add that to the list for round 2 🙂

  • So fabulous, Leah! Really a refreshing thing to do video instead of just a top 50 list. Makes it so much more personal. And love that you added tweetable text underneath… people seem to go batshit over that lately!

    • Leah Kalamakis Leah

      Glad it was refreshing- yes lists can get long, and video is fun!

  • This is STRAIGHT AWESOMESAUCE! It’s so fantastic! I’m so jealous of the graphics and words! I use imovie and I don’t have the flexibility to do what you do. Off to share!

    • Leah Kalamakis Leah

      Yeah, I’m surprised iMovie doesn’t let you move text around. That’s why I prefer Screenflow! So happy you love it! After I watch your vids I feel like I can never compare, so I’m flattered!

      • Have you guys seen VideoScribe ( Pretty awesome…

  • Woooohoooo!


    Yes I said it. EVER

    Thank you Leah, you’re my go-to-resource to be even better in biz (and tech)

    • Leah Kalamakis Leah

      Well all I can say is a big ol’ THANK YOU to that!

  • So cute..and useful! Love it!!

  • julia

    Sencillamente Perfecto

    jajaja,ok translate…I will do it my best….but, it is not nice to have some words from Spain?

    congrats! and thanks a lot

    • Leah Kalamakis Leah

      Yes- love some spanish words! I live 30 minutes from Spain but don’t hear it often!

  • Love Love Love Love Love!
    Oh, and…

  • Great video great post, thanks Leah

  • Loved it! Great list!

    • Liz Applegate

      Where the HECK is my gravatar?! Haha – but seriously…

      • Leah Kalamakis Leah

        Haha Liz 🙂 Did you connect your email (that you use to post) and upload a photo to ?

  • I love this list!!!! It’s so great and helpful — Thanks for putting it together!

    • Leah Kalamakis Leah

      You are very welcome, I’m so glad it was helpful!

  • Great list & video Leah! That is some good advice. 🙂

  • That was so much fun. Haha I loved it!!

  • Love! Fun + pro info
    can’t beat that! 🙂

    • Leah Kalamakis Leah

      That’s exactly what I was going for- glad it worked!

  • Nikki

    Thanks for this great list, Leah! And way to ‘model the way’ by providing this in a fun video AND the text list below it. I’m sharing it all over the place! 🙂 Further to 32. Hire a copywriter if you aren’t one… I’d say Hire whatever you need and aren’t… including accountants etc. It has taken me too long to accept that I need to hire experts to help me in a few areas.

    • Leah Kalamakis Leah

      Oh you are so spot on with that Nikki! After I recorded I was thinking of all the other stuff to hire if you aren’t one, but I totally should have just said it as you did because it’s soooo true! Thank you!

  • Um, this is so great and creative! Clearly, I need to work on my Gravatar!!! I tried – didn’t work the first time, so try try again. 🙂 Thanks for ALWAYS being of service!!

    • Leah Kalamakis Leah

      Hmmm…not sure why you’re having so much trouble. Be sure and add all the email addresses you may use and of course your photo!

  • Fabulous, Leah! All great points — trying to do all these too, cheers for the reminder. (Love quick videos too.)

    • Leah Kalamakis Leah

      Always better quicker! You should have seen the first draft!

  • I love these “little things” lists! Easy way to make me happy that I’m already doing a lot of them and makes me more motivated to get on the ones I’m not asap. And awesome video!

    • Leah Kalamakis Leah

      Yay! Put it on a to-do list for the satisfaction of checking it off 😉

  • LOVE this entire list!! Plus I want to tweet like all of them–so awesome you made them all click to tweets! 🙂

    • Leah Kalamakis Leah

      Yes! Took longer than expected, but love the idea of a Twitter party! There’s somethin’ in there for everyone!

  • Leah, that was perfect. Both smart & creative!

  • Nice tips! Not all of them are obvious 🙂

  • Love it, no.50 is my fave 🙂 TWEETED.

    • Leah Kalamakis Leah

      You are not the first to say that! Go FUN!

  • And….that sums it up! 😉 Love it and thank you for constantly adding value to our online biz world!

  • Loved this!!
    YOU are one of my tool making my life easier. 🙂

    • Leah Kalamakis Leah

      So nice Jine! I’m glad 🙂

  • This is a great checklist 🙂
    I’m still trying to work the nerve to be read by more people so I might implement these little by little.
    It’s great that you are using video and text. The combination reinforces the message!

  • Hi there, nice video and article, regarding point 30 of yours called “Use a Scheduling Software”, please can you let us know which one or ones you use and like.

    Would you also recommend a helpdesk or CRM tool to plugin into our emails, or do yo think using normal email is fine if the email amounts are not over excessive.

    • Leah Kalamakis Leah

      I use Schedule Once, but Time Trade and Acuity are also popular! I don’t use a CRM, but would like to. I’ve heard good things about Contactually & Streak.

  • Thanks for the reminder to send snail mail! It’s my absolute favorite thing. Seriously. Sending + receiving feels so good!

  • Tara

    Loved the video & great advice! Thank you

  • #13 and #37 just brilliant! Actually, I have to say, the whole list resonated but those 2 are my favourites. I love to plan so like a ‘to do’ list and use Trello to help me organize my projects.

    Going to share this for sure.

  • Victoria Thornton

    Great list, Leah! Thanks. Just wondering..what does it mean to ‘pimp’.? Learning something new every day!

  • These are such great tips, thank you for posting. It’s good to have them all in once place. Stuff I know but forget to do!!

  • Wow! Thats 50 in less than 2 and a half minutes. Thanks Leah, really helpful stuff

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