Creating your very first video is hard – I’m not going to lie. Cameras, technology and figuring out what to say can be intimidating. Your second video will be 100% better and easier. And much like learning to ride a bike, before too long you’ll be speeding along effortlessly and creating unmatchable value for your brand.
Getting started is the hardest part.
The first thing you need to do on your video journey is start making a video your audience will never see. Take our your smartphone right now and start the camera app and switch it to video mode. I mean it. By the end of this blog post, I want you to have your first video – one your audience will never see and one that will start to break down the intimidation and set you on a path towards confidence on camera.
Find some decent light.
The first mistake I see in DIY videos is bad lighting. Either too dark overall, or the background is too bright.
For your first video, find a window where no direct sunlight is coming in – you’re looking for soft light – the kind you see on a cloudy day, or in the shade of a building.
Stand in front of the window. Hold your camera against the window – or even tape it to the window – with the screen facing you and the volume buttons facing down. And place the lens at mouth level.
Record decent audio.
The next most common mistake is recording bad audio. Either there’s a lot of noise in the background or there’s a refrigerator humming or your voice isn’t loud enough. If you step back arms-length from the window, and the room you’re in is quiet, and you speak in a regular speaking voice, you should capture good sound.
Plan your content.
Mistake #3 is failing to produce content with your audience in mind that, is short and sweet. . Just like a blog post, you need to produce video content that is compelling and persuasive for your audience that can be watched in three to four minutes. . Plan your content around these three questions: What is your audience’s pain point? How are you solving it? What is your ask?
I like to use this 4-point formula as a quick reference:
- Tell them what pain point you are going to solve (5-20 second)
- Introduce yourself as the expert that will solve their problem (5 seconds)
- Solve their problem as quickly as possible (30 seconds – 3 minutes)
- Ask them to do something such as subscribe, sign up for your email list or post a comment (10-20 seconds.)
Look at the lens, push record and start talking.
Mistake #4 is looking at the screen instead of the lens. Remember – your audience is inside the lens – to look into their eyes you need to look into the lens. If you set your camera at mouth level and you are arm’s length away, your eyes will be in the top half of the screen – with a small amount of space above your head. Take a deep breath – look at the lens – smile – push record – and start talking.
And when you are done talking – push stop. This video won’t be perfect – or even close – this is your icebreaker/intimidation-breaker video.
I’d like to hear how you did with your first video in the comments below.
Take a look – is the lighting good? Does it sound good? Is this something your clients would find helpful? Are you looking into the viewer’s eyes? Is it better or worse than you had imagined?
Now go ahead and delete this video. Your next one will be way better.
And, here’s the great news – if you followed the quick instructions above, your video is already better than 90% of all the videos on YouTube. Congrats — you’re an A student. A little practice will get you to A+ and you’ll be ready to share your videos with the world.