People don\u2019t want to buy something that:<\/p>\n\n\n\n
- Doesn\u2019t help them<\/li>
- They don\u2019t want<\/li>
- They don\u2019t need<\/li><\/ul>\n\n\n\n
![\"\"](\"https:\/\/freelancetofreedomproject.com\/wp-content\/uploads\/2021\/10\/Why-People-Buy-Online-Marketing-684x1024.jpg\")
<\/figure><\/div>\n\n\n\nThe answer is simple, but the hard part is figuring out what your people want. Even the experts spend thousands trying to discover this critical key to success.<\/p>\n\n\n\n
You need this information to create services people lined up for, products that sell, blog posts that go viral or webinars that work.
So how do you find out what people want?<\/p>\n\n\n\nHere are 10 ways you can discover what your audience wants \u2013 even if you don\u2019t have an audience of your own.<\/p>\n\n\n\n
1. CREATE A SURVEY<\/h3>\n\n\n\n
You can build a survey in Typeform, Survey Monkey, or another platform like google docs. You can also shoot an email to your list with the questions, asking them to reply.<\/p>\n\n\n\n
What should you ask? <\/p>\n\n\n\n
You can ask anything you\u2019d like to know but one question you should make sure to ask is \u201cWhat is your biggest problem\/annoyance about __________?\u201d<\/p>\n\n\n\n
2. START A DISCUSSION<\/h3>\n\n\n\n
When writing a blog post, ask a question. Ask questions in your tweets, CTA\u2019s, etc. These discussions will usually lead to figuring out people\u2019s problems and dreams. Make sure to listen to them and respond.<\/p>\n\n\n\n
3. EASY A\/B TESTING<\/h3>\n\n\n\n
You can write posts on different topics, and add in a content upgrade. See how many people opt-in. Depending on the numbers, you can see which topic will be a better fit.<\/p>\n\n\n\n
4. CHECK WITH GOOGLE<\/h3>\n\n\n\n
You can go into keyword analytics, and search different keywords for your topic. Depending on the results, you can find problems that need to be solved! You\u2019re looking for a term that you can help with. It should have a high search rate and low competition. This will ensure that there is a gap in that topic or question.<\/p>\n\n\n\n
5. ASK THEM PERSONALLY<\/h3>\n\n\n\n
You can have calls, hangout or Skype chats, or email talks. You can ask people if you can have a 15-minute call with them. Most will jump at the chance!<\/p>\n\n\n\n
6. TAKE A POLL IN FACEBOOK<\/h3>\n\n\n\n
You can join a Facebook group that has your ideal customer. Help people out and answer their questions. Then, hit \u201ccreate a poll\u201d in the \u201cwrite post\u201d section. Now you have an audience you can survey!<\/p>\n\n\n\n
7. PARTICIPATE IN TWITTER CHATS<\/h3>\n\n\n\n
Twitter chats are easy ways to discover different problems and dreams your ideal client has. Participate and listen to the other participants. You can find Twitter chats that will work for you if you Google it!<\/p>\n\n\n\n
8. READ THE COMMENTS<\/h3>\n\n\n\n
Not your comments! Other people\u2019s comments. Go to where your ideal client hangs out to find info and look at the questions that they are asking.<\/p>\n\n\n\n
9. USE OTHER PEOPLE\u2019S AUDIENCES<\/h3>\n\n\n\n
You can ask your blog friends to share your survey. Just make sure they have the audience you want to capture.<\/p>\n\n\n\n
10. GUEST POST STRATEGICALLY<\/h3>\n\n\n\n
When you guest post, ask a question at the bottom of your post. Then, watch the comments (and new readers) come in! Again, make sure to respond to their comments. <\/p>\n\n\n\n
These are 10 ways you can discover exactly what your ideal audience wants. Use this information to create your services, products, new blog posts, and more!<\/p>\n","protected":false},"excerpt":{"rendered":"
You\u2019re working hard, but nobody\u2019s purchased the service that you thought was awesome. Why aren\u2019t people hiring you? There\u2019s a very simple reason. Ready? You aren\u2019t solving their problem! People don\u2019t want to buy something that: Doesn\u2019t help them They don\u2019t want They don\u2019t need The answer is simple, but the hard part is figuring … Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/freelancetofreedomproject.com\/wp-json\/wp\/v2\/posts\/175"}],"collection":[{"href":"https:\/\/freelancetofreedomproject.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/freelancetofreedomproject.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/freelancetofreedomproject.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/freelancetofreedomproject.com\/wp-json\/wp\/v2\/comments?post=175"}],"version-history":[{"count":0,"href":"https:\/\/freelancetofreedomproject.com\/wp-json\/wp\/v2\/posts\/175\/revisions"}],"wp:attachment":[{"href":"https:\/\/freelancetofreedomproject.com\/wp-json\/wp\/v2\/media?parent=175"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/freelancetofreedomproject.com\/wp-json\/wp\/v2\/categories?post=175"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/freelancetofreedomproject.com\/wp-json\/wp\/v2\/tags?post=175"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}