{"id":155,"date":"2014-04-10T14:18:00","date_gmt":"2014-04-10T18:18:00","guid":{"rendered":"https:\/\/freelancetofreedomproject.com\/?p=155"},"modified":"2021-10-25T18:19:36","modified_gmt":"2021-10-25T22:19:36","slug":"a-better-way-to-get-new-clients","status":"publish","type":"post","link":"https:\/\/freelancetofreedomproject.com\/a-better-way-to-get-new-clients\/","title":{"rendered":"A Better Way to Get New Clients"},"content":{"rendered":"\n<p>The number one question I get from aspiring freelancers is \u201cHow do I get new clients\u201d. Yes, I can definitely give some tips on immediate actions you can take to get a new client in the door fast (and have already done so\u00a0<a href=\"https:\/\/freelancetofreedomproject.com\/5-ways-to-get-out-of-a-slump-and-get-new-clients-fast\/\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>).<\/p>\n\n\n\n<p>But those are \u201cright now\u201d strategies, that will only help you bust through a slow period, not sustain your business for the long haul.<\/p>\n\n\n\n<p>It\u2019s the long haul I want to talk about today.<\/p>\n\n\n\n<p><strong>Because it\u2019s the long haul that matters.<\/strong><\/p>\n\n\n\n<p>If you\u2019re anything like me, the ultimate success in freelancing is not an arbitrary income number (6 figures anyone?) but rather, steady income, month over month.<\/p>\n\n\n\n<ul><li>Not having to worry about how much to save this month, in case no clients come next month.<\/li><li>Getting past the fear of feast or famine.<\/li><li>Booking out in advance.<\/li><li>Getting to say no to people.<\/li><li>Knowing that if you want to take a vacation for a month, you won\u2019t be back at square one when it\u2019s over.<\/li><\/ul>\n\n\n\n<p>That, to me, is successful freelancing. And it takes more than a few \u201cGet Clients Fast\u201d strategies (although those can always help).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">IT TAKES CONSISTENCY.<\/h3>\n\n\n\n<p>In your marketing, in your networking, in your level of service.<\/p>\n\n\n\n<p><strong>Have you heard of the Rule of 7?<\/strong>&nbsp;It\u2019s an old marketing adage that states that on average, someone needs to see or interact with you 7 times before they will purchase from you (or refer you to someone else).<\/p>\n\n\n\n<p>Which means, you need to start being consistent, in everything you do, in order to hit that ideal 7 (and hopefully surpass it) in all your biz building efforts.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"745\" height=\"550\" src=\"https:\/\/freelancetofreedomproject.com\/wp-content\/uploads\/2021\/10\/ConsistentResults1.png\" alt=\"\" class=\"wp-image-156\" srcset=\"https:\/\/freelancetofreedomproject.com\/wp-content\/uploads\/2021\/10\/ConsistentResults1.png 745w, https:\/\/freelancetofreedomproject.com\/wp-content\/uploads\/2021\/10\/ConsistentResults1-300x221.png 300w\" sizes=\"(max-width: 745px) 100vw, 745px\" \/><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">So, here are some things you need to do&nbsp;<em>consistently<\/em>&nbsp;to guarantee a steady stream of clients.<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">CONNECT WITH STRANGERS<\/h3>\n\n\n\n<p>Reaching out to a few folks you think are well connected, and then seeing nothing come of it and dropping the ball, is just a waste of time. Make it a part of your weekly activities, every week.<\/p>\n\n\n\n<p>Tweet people\u2019s stuff, like their posts on Facebook, comment on their blogs, email them to say thanks for a blog post you enjoyed.<\/p>\n\n\n\n<p>Do it consistently, and before you know it, you may have a new online friend, and you\u2019ll likely be on top of their mind when a referral opportunity comes up. I can\u2019t tell you how many client inquiries I\u2019ve had, as a referral from a random connection I\u2019ve made online.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">BEING OF SERVICE<\/h3>\n\n\n\n<p>When someone asks a question online that you know the answer to- answer it! When you see someone struggling with something, reach out and offer your help. Give your knowledge freely.<\/p>\n\n\n\n<p>I\u2019ve made this a part of my daily social media activities. And you know what\u2019s happened? I now often get people contacting me who start the email off with \u201cI see your name pop up everywhere\u201d. That\u2019s the rule of 7 in full force.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">TREAT YOUR CURRENT CLIENTS LIKE ROYALTY<\/h3>\n\n\n\n<p>It\u2019s not just about the results you provide. I assume you do great work for all your clients. It\u2019s the experience. And your client experience starts with you process. (Don\u2019t have a process?\u00a0<a href=\"http:\/\/stresslessandimpress.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Get one here<\/a>). Do you make working with you easy for your clients? Do they feel like you\u2019re putting their desires and results above everything else? Do you over-deliver? How do you thank them when work is complete? Get your client experience process in place and be consistent with it.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">BLOGGING &amp; YOUR NEWSLETTER<\/h3>\n\n\n\n<p>You know this. Everyone tells you this already. But I have to tell you again. I had no traffic when I started blogging consistently. And for the first few months, the only traffic I did get was from a random post on Facebook and minimal at that.<\/p>\n\n\n\n<p>But then people started coming to my site via old blog posts indexed on google. People starting sharing my posts on social media if it became helpful to them later on. My newsletter subscribers started actually clicking on my emails because they knew (from consistency) that there would be a helpful article on the other side of the link.<\/p>\n\n\n\n<p>But you have to be consistent. Get your visitors and fans accustomed to seeing you on a set schedule, and it will become part of their day.<\/p>\n\n\n\n<p>Of all my favorite emails, I know which ones come on which days and it\u2019s a part of my routine to read it on that day. As for other people, who I only see in my inbox every couple months\u2026my brain hasn\u2019t been trained to think that&nbsp;<em>yes, clicking on this will be worth my time<\/em>\u2026..so I save it for later.<\/p>\n\n\n\n<p>We all know what&nbsp;<strong>later<\/strong>&nbsp;means.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Are you consistent?<\/h2>\n\n\n\n<p>If you need some clients and cash fast, read&nbsp;<a href=\"https:\/\/freelancetofreedomproject.com\/5-ways-to-get-out-of-a-slump-and-get-new-clients-fast\/\" target=\"_blank\" rel=\"noreferrer noopener\">this<\/a>&nbsp;for some tips. If not, start being consistent in your marketing efforts. The results might come later (and I know that\u2019s tough to deal with), but they will be the results that matter.<\/p>\n\n\n\n<p><strong>As usual, I\u2019d love to hear from you in the comments.<\/strong>&nbsp;Let me know your experience with being consistent. Have you ever had a client come to you because of consistent effort you made in the past?<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignleft size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"80\" height=\"50\" src=\"https:\/\/freelancetofreedomproject.com\/wp-content\/uploads\/2021\/10\/Leah-Signature.png\" alt=\"\" class=\"wp-image-106\"\/><\/figure><\/div>\n","protected":false},"excerpt":{"rendered":"<p>The number one question I get from aspiring freelancers is \u201cHow do I get new clients\u201d. Yes, I can definitely give some tips on immediate actions you can take to get a new client in the door fast (and have already done so\u00a0here). But those are \u201cright now\u201d strategies, that will only help you bust &#8230; <a title=\"A Better Way to Get New Clients\" class=\"read-more\" href=\"https:\/\/freelancetofreedomproject.com\/a-better-way-to-get-new-clients\/\" aria-label=\"More on A Better Way to Get New Clients\">Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/freelancetofreedomproject.com\/wp-json\/wp\/v2\/posts\/155"}],"collection":[{"href":"https:\/\/freelancetofreedomproject.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/freelancetofreedomproject.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/freelancetofreedomproject.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/freelancetofreedomproject.com\/wp-json\/wp\/v2\/comments?post=155"}],"version-history":[{"count":0,"href":"https:\/\/freelancetofreedomproject.com\/wp-json\/wp\/v2\/posts\/155\/revisions"}],"wp:attachment":[{"href":"https:\/\/freelancetofreedomproject.com\/wp-json\/wp\/v2\/media?parent=155"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/freelancetofreedomproject.com\/wp-json\/wp\/v2\/categories?post=155"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/freelancetofreedomproject.com\/wp-json\/wp\/v2\/tags?post=155"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}