There’s a lot of pressure to be everywhere on social media. To maintain a presence for your biz on Twitter, Facebook, Instagram, and Pinterest. (And you can’t forget Periscope and Blab!) It’s one of those business shoulds that was starting to really overwhelm me.
That’s why, last year, I decided to take a step back and tackle one platform at a time. I narrowed down my list to which platforms I thought my target market was using. And from that list, I chose to start with Twitter.
I wanted to test how I could grow my network, my list and my income by growing my presence on Twitter. And that focused effort really created some interesting results:
- I succeeded in growing my list and making affiliate sales
- Twitter became the 2nd highest source of traffic to my website (second only to FB!)
- I increased my Twitter following by 177% in one year (that’s 1500+!)
My first goal was 1,000 followers. And when I crossed that, I knew something was working. So I decided to test a few more strategies (like getting those opt-ins and affiliate sales) and that’s when the real magic happened!
Here’s what I learned that will you help maximize your Twitter presence and grow your brand in the process:
1. Your profile and your pinned Tweet are valuable real estate. Don’t waste them!
Use your pinned Tweet to tell visitors about your most recent blog post, or an exciting launch you have going on. Share a link to your opt-in inside your profile. And don’t just post the URL at the end of the profile field with no explanation. Be sure to have a clear CTA! Tell your followers to go to your site and “grab this freebie!”
2. It is possible to bring revenue to your business from Twitter
Not only can you schedule regular Tweets to tell your followers about services your biz offers, but you can share affiliate links for products you really trust. Don’t worry if it takes a while to get the ball rolling. My first affiliate sale from one of my Tweets was for $2.52! But it showed me it was possible to bring even more value to my followers by introducing them to products I love.
Tip: The FTC requires disclosures on Tweets, just like they do on blog posts. Most people do this by starting their post with “Ad:” or finishing with the hashtag “#ad”.
3. Grow your following with purposeful follow backs
It’s true – follow backs are a necessary part of this, but it’s okay to be selective! I’m not suggesting you participate in a follow back campaign where you follow everyone in the thread – even if you’re not interested in what they have to say. Not at all! Instead, just take a look through your recent followers a few times per week and follow back the people you’d genuinely like to keep seeing in your feed.
Some people have resistance to following back because they’ve seen too many people misuse this approach. (There are folks who will follow someone and immediately unfollow after they get a follow back.) Honestly, that’s totally uncool and not at all what I’m suggesting here. This is about reciprocation – and totally different than tricking someone into following you.
4. Review your analytics to learn what’s working!
Reviewing your analytics is a must! Take a look at Tweriod to get info on the days and times your followers are online. This will help you get your content in front of your audience. And don’t forget Twitter’s built in tool – analytics.twitter.com. You’ll get a ton of data on your Tweets, like which of your posts received the most engagement. That means you’ll be able to post more of what your audience wants!
5. Consider increasing how often you Tweet each day
I used those analytics tools to learn a big lesson about how crucial it is to Tweet more often.
I periodically review my metrics for all crucial parts of my biz, and in one of those sessions I saw something interesting. A big increase in my Tweet impressions from October to November. (Impressions are the number of times other Twitter users saw your Tweets.) My total impressions in October were 9,600, but they jumped up to 49k in November! And where I had added 35 new followers in October, 465 new people found me the next month. As I explored more, to figure out why, I found this: the average number of times I Tweeted per day increased from 3 to 8 between those 2 months.
And November wasn’t a crazy outlier for me. For instance, in January, when I was on maternity leave, I added 423 followers to my network. I did it by continuing that strategy of posting and engaging more! My analytics really informed my social media strategy and helped me continue to connect with other biz builders.
If you’re stumped about what to post, remember to share the love. I share a ton of posts from other biz builders. (Click to Tweet Tuesday in the FTFP Facebook group is a perfect place to get material.) And when I’m ready to Tweet a promo for my own business, I share about my free opt-ins first. This, coupled with the link in my profile, helps me move my followers from Twitter to my list. This is important because you don’t own your list on Facebook or Twitter. But your list of folks who have opted-in – that’s a real asset of your business.
It’s crucial to remember: this isn’t just about growing social media numbers for numbers’ sake. Even though these strategies will help you do that, remember not to stop there! The goal is to use Twitter as a vehicle for making meaningful connections and adding value (through things like your opt-ins) to a wide range of biz builders!