You’ve got a fancy website, you’re blogging, you’re sending a newsletter and posting to social media regularly. You feel like you’re following all the marketing rules and taking action on all the strategies you see other people doing.
But looking at your google analytics and list size makes you want to crawl into bed and pretend like you never started a business in the first place.
Your numbers just don’t seem to be going up.
Or at least not fast enough to make a difference.
It may be time to invest a little to give your business the boost it needs to start seeing some traction!
With so many free marketing strategies out there, I always felt like “advertising” was the old school, Mad Men way of marketing, reserved just for the big guys who spent MILLIONS on superbowl ads. (Side fact: a 30 second superbowl ad this year was 4.5 Million dollars!! Crazy pants.)
But when I started seeing my biz friends testing out Facebook Ads and getting great results, for cheap, I looked at paid advertising in a whole new way.
Why are Facebook Ads pretty amazing for solo-preneurs like us?
- It’s cheap and you can choose how much you want to spend and for how long.
- Your people are likely on Facebook every.single.day. That means it’s a lot easier to get in front of them.
- You can control who you target in sooo many ways beyond just age, sex and location (what pages they like, if they’ve been to your website, their interests, etc)
So with that in mind, if you are ready to start investing in growing your audience, selling more products, booking more clients or simply making more money in your business…
Here are 4 ways you can use Facebook ads to grow your business
GET NEW PEOPLE ON YOUR NEWSLETTER LIST
Promote your optin freebie to a fresh new audience that may otherwise never have found your website. If you’re feeling like the same people are sharing and commenting on your blog posts, and new people aren’t finding out about you, this can be a great way to get in front of fresh eyes.
GET YOUR CURRENT WEBSITE VISITORS ON YOUR LIST
With retargeting (showing ads to people who have visited your website), you have a better chance of getting those visitors on your mailing list that didn’t optin on their first visit.
This is super powerful because not only does it give them a chance to optin AFTER they’ve left your website, but it gives them the impression of you being “everywhere”.
The more they see you, the more likely they are to know, like and trust you, and the more open they’ll be to joining your list, hiring you, buying your stuff or referring you to others.
PROMOTE A FREEBIE RELATED TO AN ALREADY LAUNCHED COURSE, PRODUCT OR SERVICE
If you have a course, product or service available on your website, but your current audience already knows about it, creating a freebie related to the product is a great way to get it in front of new people.
You can directly promote the product or sales page in your Facebook ads, but it’s always better to get people onto your list first, give them something of value, and only then introduce them to a paid product.
This gives them the opportunity to know, like and trust you before you sell to them…and studies show you are much more likely to get the sale (and spend less in FB ads!) in doing so.
I’ve recently done this for Stress Less & Impress with my Freelance Process Checklist and I’ve seen a lot more signups for this evergreen product that most of my current audience is already familiar with.
PROMOTE THE LAUNCH OF A NEW COURSE OR PRODUCT
This is likely what you’ve seen happening more than anything in your news feed lately, and the reason is, it works! Using Facebook ads for your launch will give it the extra boost you need to be a success. You can show ads to your existing newsletter list, your Facebook fans that may not otherwise see your posts, and most exciting, retarget the visitors to your sales page who don’t purchase.
Every launch will be different, but just to give you an idea of how powerful this is, during the last launch of Stress Less & Impress, I gave myself a budget of $200 for Facebook ads. A whopping 38 people purchased from the FB ad! That means I paid $200, for over $7000 in sales, just from Facebook.
Well worth the investment.
But I certainly didn’t get these results the first time I tried Facebook ads. Because as easy as Facebook makes it seem to start using their ads, there are a lot of tiny details to get right in order spend less and actually get the ads in front of the right people.
Luckily, my good friend Farideh, is not only a launch expert, but has a TON of experience running Facebook ads. I went from selling zero and spending a lot on my first try, to the results I mentioned above the second time with her help.
She’s now packaged up all her FB ad knowledge into a super easy-to-follow course called FB ads for Launching. (Don’t let the name fool you, it covers everything you need to know to create successful ads for all of the strategies I listed above, not just launching)
You can definitely try out FB on your own and tweak and test as you go. But the truth is, and I can say this from experience, you’ll waste a lot of money during your testing period until you figure it out. And in the end, it’ll save you a lot of time and money that you can instead invest in learning how to do it right from the start.
Because I’ve seen the difference between trying it out on my own and using Farideh’s strategies to get it right, I’m a very happy affiliate for her course. I only promote things I actually use and love.
Registration is only open until Feb 26th, so check out the course here!
Whether you invest in help or go at it alone, Facebook ads can be an excellent way to grow your audience, boost your business and make more money of course.
I’d love to know, have you used Facebook ads as part of your marketing strategy? If so, what has your experience been? If not, are you considering it? Let me know in the comments!