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How to Start Blogging When You Have No Idea What Your Clients Want To Learn

Alright freelancers, I know you’re focused on designing and coding and running your biz over there, but we need to talk about one of THE most important things you’ll do for your business.


Trendy? Maybe. Massively valuable? Absolutely.

Whenever I tell people what I do for a living (building websites, blog consulting, selling blogging and biz related books and courses), the big mystery of where I get my clients always comes up.

Because generally, I don’t work with local clients. And so the question of where I find my clients becomes even more perplexing when I say I don’t find them, they find me. And where do they find me? Through my blog.

Three reasons why blogging for your biz is going to be awesome.

1. Clients will start coming to you

I don’t know how you’re soliciting people over there, but just the thought of calling or emailing every day makes my to-do list wilt.

I want to spend my time being creative, whether that’s for my clients, for my audience, or for myself.

If I’m cold calling or stopping by businesses nearby I have less time for making awesome stuff.

When you create blog content on a regular basis you’ll begin building a reputation for being an expert and go-to person in your niche. And the side-effect of that: clients will start coming to you instead of you needing to go to them.

2. It will help build your email list

Every business needs an email list. It’s the best way to create trust with your audience, share your expertise, and connect with them on a regular basis.

You can help them get to know you, learn from them directly, and have an entire list of people available when you have an opening in your schedule.

With a blog, you give visitors a reason to sign up for that list (don’t miss future blog posts, see your expertise and want more, etc).

3. It will keep you consistently in front of your clients and your audience

If someone reads my blog and follows me on any one of the social media platforms I use they will hear from me, see me, or interact with me at least once a week if not every day. So, next time they have a blogging question, are ready for a web design, or are recommending a cool blogging/designing/biz person to a friend, there’s a good chance me and my little website will pop into their mind.

Do we see a theme here? Yes, blogging takes a few extra hours each week, but it will be a huge return on your investment in the form of exposure and paying clients.

So, now that I’ve convinced you to join me in blogland, let’s make it easy for you.

Three ways to start creating content when you have no idea what you think people want to learn.

1. Keep it simple

Once you’ve been freelancing for a while and are zipping through projects like a pro, it can be difficult to go back and explain the most basic concepts and techniques.

Let’s use web designers as an example. Consider what your clients are struggling with when they first jump online – probably hosting, domains, and website platforms.

This is beginner stuff if you’ve had domains since you were 13 (what? who would be that nerdy??), but for a new business owner it’s like jumping headfirst into building an space shuttle with Ikea instructions. There are 500 options and all of them seem exactly the same, yet completely different, which leaves them paralyzed.

Helping them nail that one step could make you their go-to person as they figure everything out and THE person they want to build their website or designing their logo once they’re ready to level up.

2. Add a question to your intake form

Make it easy on yourself and just ask! What is the biggest challenge you face in sharing what you do online? What is the most confusing aspect of building a website? What would you like to learn to do once your site is online?

Potential clients could help you build an entire year of content in a snap if you just make it a part of your process to ask!

3. Pay attention

This is both the easiest and most challenging of the three. With every client I take on, I receive questions from the second we connect all the way through launching their site. We also go through lots of challenges, whether it’s convincing them that bright yellow text is not going to work even though it’s their favorite or helping them figure out where to place their opt-ins on a landing page.

Every single discussion or struggle can easily turn into a blog post. And it will also give you fuel to get your way when that same issue comes up with a client in the future.

Now that you’ve got a plan of action to create tons of content for your new blog, remember – as tempting as it is to write about freelancing as a freelancer – be sure that all your posts will be valuable to your audience.

If your audience is other freelancers, that’s awesome, but if it’s not, you may be putting in all that work in for nothing. Pretty sure other web designers are not going to be hiring you to design their sites anytime soon!

Figure out what clients are struggling with, keep it simple, post on a consistent basis, and you’re good to go!

Sarah Morgan Sarah Morgan is an award winning web designer and blog consultant. She challenges people to embrace their inner badass by helping them leave unfulfilling jobs and grow passion­-fueled businesses. After quitting her corporate job in 2012, she ran away with the circus (literally) to reconnect with her true passions and now helps others do the same. When she’s not busy training as an aerialist, you can find her on inspiring her readers to turn their passions into a job they love and build strong, successful brands online.

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{ 4 comments… add one }
  • Okay, so I do blog about freelancing to other freelancers, but I recently launched a new site for my writing services and am not really sure what my customers need to learn. I love tip #2 and will be adding that question to my intake form. For some reason, that never occurred to me! Thanks!

  • Yes, this is good stuff. I need this because I’m just so not sure what I need to share with readers (especially my site is budding).

    Thank you, Sarah!

  • Nicole

    Excellent Post!
    But curious how often do you recommend posting on the blog?

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