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Freelancer Spotlight: Nesha, Betty Red Design

On this week’s Freelancer Spotlight we have Nesha Woolery of Betty Red Design. Nesha started out as a writer and soon found her design skills could provide her with freelancing freedom. She not only runs a successful freelancing business but blogs on various topics for aspiring designers and freelancers.

I connected with her on twitter and because of all the great stuff she shares, I thought you guys must get to know this girl!

Welcome Nesha!

Nesha Betty Red Design

What kind of freelancing do you do and how did you get started?

I’m a freelance web & graphic designer who specializes in branding for small businesses and bloggers. Originally, I wanted to be a writer, so it’s a pleasant and unexpected surprise that I’ve ended up a designer! I worked with an editor from Harper Collins who told me that a great way to get my writing ‘out there’ was the start a blog. So I started a blog, designed it myself, and ironically people payed more attention to my design than my writing. That’s where it all began for me! I learned and grew in the industry of design from there.

Are you freelancing full-time or on the side?

Freelancing is the only job I do, but I do it part-time. I spend the rest of my time in volunteer work for a non-profit organization.

How long did you freelance on the side before you made the jump?

1 year while worked for Calvin Klein Jeans. Then I handed in my notice! I won’t lie- it’s been tough, but totally worth it.

What is your favorite part about working for yourself?

The best thing is being your own boss! I love taking orders from myself and no-one else, it feels soooo good!

Nesha Woolery

What is the biggest challenge you’ve had to overcome working for yourself?

Finding clients, hands down. I’ve found it to be stressful, challenging and sometimes really upsetting. But once you get better at marketing, you get better at finding more clients.

Walk us through your typical workday.

I get up around 7:30am and I’m usually ready for 9:30, although that sometimes stretches to 10 or even 10:30! Then I work on client projects through ’til lunch, I have my lunch with a friend, then I’m back working until about 3:30. After that I work on my own business and marketing until around 5pm.

What advice would you give to someone a few steps behind you in their freelancing entrepreneurial journey?

Prioritize, prioritize, prioritize!! I didn’t prioritize correctly for an entire year of freelancing, and it resulted in a lack of clients, a lack of exciting portfolio work, and no plans or goals to direct me. Think of it this way: if you only had 2 hours each day for your business, what would you use that time doing? That question really helped me get my priorities straight.

Thanks for sharing Nesha!

Be sure to check out Nesha’s blog at, connect with her on twitter or facebook.

Have any questions for Nesha? Be sure to leave them in the comments below!


Leah Kalamakis Leah Kalamakis is the founder of The Freelance To Freedom Project and a web designer/developer for brilliant entrepreneurs. When she’s not hanging out in the FTF Community, you can find her people watching on the streets of NYC. Come say hi on Twitter, Instagram, or Facebook.

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{ 1 comment… add one }
  • Nesha… I am curious what you do to market yourself. Since finding clients seems to be a big challenge for most freelancers, I’d be interested in finding what has (and has not) worked for you.

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