The end of the year always gets me reflecting. Reflecting on the growth of my business and anticipating new growth. Thinking about the changes I plan to implement and the goals I plan to reach.
After all, businesses who plan for growth are more likely to reach their goals at all (and faster).
If you’re not a planner, check out this post planning when you’re not a planner.
All in all, planning can be an exciting time. You’ve got all these great ideas and before you start to implement the sky’s the limit. Know the feeling?
But these times can be really stressful. Especially If you’re not feeling so hot about your business results from this year. Client work may be slow. Your marketing efforts may not be working. Maybe you’re even planning on calling it quits.
When you look back over the last year, you realize you’ve kinda fallen out of love with your business (And, hey, maybe you’ve known this for a while).
- You start to feel blah and unenthused about the whole thing, so you’re less productive
- You feel fearful of the unknown (after all, you know something’s gotta give)
- You look around at others in your industry and are green with envy. What do they know that you don’t kinda thing
- You find yourself wondering, “what’s the point?”
Option one: walk away
Option two: Give this relationship with your business a refresh. I’m talking wining-and-dining your business. Pull out all the stops!
So how do you rekindle the flame with an old love?
Simple. With a bit of rebranding.
Rebranding can look different for every business. It can be a small shift in direction or offering or a total overhaul.
Here’s what rebranding and changing your messaging can look like:
- Putting out a new offer or service
- Revising your Ideal Client Avatar and appealing to an entirely new client base
- Rewriting your copy to appeal to a new client base
- Updating your pricing/packages
- Updating logo and graphics
- Creating a brand-spanking new website
- Getting professional photos taken
In 2013, my ideal clients were “anyone who needs a website”. Towards the end of the year I was feeling a little burnt out on the randomness of clients and projects coming my way. Getting professional photos, hiring a copywriter to help me speak to a specific audience and redoing my website with those new elements, gave me a whole new love for my business.
Right now, I’m refining my message for Freelance To Freedom and am going to redesign the website in 2015 to reflect that. After a year of going with the flow and focusing on the community, it’s time for me to liven things up! This will include new free trainings, new opportunities for the community and a manifesto that lights me up. And I’m super excited about it!
It’s tough starting an online business, and as much time and effort we may put into our first website & brand, things grow and evolve so much in the first year(s) that it can feel old fast.
Often that blah feeling about business (lack of direction, not lighting up with the thought of creating new revenue streams, etc) can be remedied with a fresh new vision and a little rebrand.
Consider this to help bring back your business love with a rebrand:
- Announce your news and seed hints to your existing community. (I did that above!) Tell your family and friends. No shame in building up a little excitement around your rebrand. It’s a great way to connect with your audience and show them some behind the scenes.
- Personally invite your existing community. Make them feel special by doing something fun to welcome them to your new service, or copy, or website (or whatever it is you are spicing up).
- Monetize your rebrand. Rebrand your business with a launch. It could be a free webinar, an new online Facebook group, a special discount or deal to celebrate the launch.
- Have a plan for staying on track:
- Carve out your plan and jot down milestones. Set it in your calendar and check in to make sure you’re staying on track often.
- Join a mastermind. Here’s my experience with masterminds.
- Work with a coach or accountability partner. Someone who will be honest with you and keep you on track
The truth is, rebranding is a very personal thing. So own it! Get excited about this new change and the prospects for new success.
And if after you’ve read this and you’re still feeling blah about your business and the prospect of a rebrand isn’t really doing it for you, maybe it’s time for a bigger change.
There is no shame in moving on. Maybe this current business of yours isn’t the right one. That doesn’t mean it’s time to go back to working for someone else (or trashing those plans to quit if you’re not a full-time business yet). It just means you’re not in the right business.
How are you going to renew your love for your business this year?