Get the FREE Freelancer’s ToolkitGet the free toolkit!

Being Online 101: 3 Little Must-Do’s

So you want to build your business online. The to-do list is long and mighty. Pricing, and marketing, and packages and websites and social media….the list goes on and on.

But there are the simple things to get right from the start. Here are 3 of them.

Have a photo next to your comments.


Commenting is good for creating online relationships and getting a little more noticed in the big ocean of the internet. Plus, you can get some traffic out of it too. But you gotta stand out. And you can start with your photo.

Does your photo show up when you comment on other people’s blogs? If not, get on it!

It’s called a gravatar, and you need one!

It’s super simple to set up, just head on over to, sign up with a account, add your email address (that you use when commenting), upload your photo, and you’re good to go! Gravatar will magically put your photo next to your comments on wordpress blogs.

You can also had mutliple email addresses if you tend to comment with different ones.

Put your website url in the about section on your Facebook page.

Facebook Must-do's

If someone visits your Facebook page, they will likely want to check out your site as well. Make it easy on them (me). Don’t make me click on the about section, scroll down and find your url. Too many steps!  Or worse, if I don’t see it there, I might not go looking. And if I don’t look, I’m not going to visit your website and get sucked into your world, sign up for your email list or buy from you.

Have a domain name email.

I’m pretty sure I don’t need to mention the problem with emails like I’m going to assume you have at least for example. However, if you’re in business, and certainly if you have your own domain name, you need a domain email.

Need help? Here are some videos I put together for my web design clients.

You first need to set it up with your hosting company. This is how you do it with Bluehost:


You then need to connect it within Gmail:


Action time!

Do you already have these 3 little things taken care of? Yes? Great! If not, get on it!

And don’t forget to let me know in the comments (to prove you have your gravatar set up, duh!)

Know someone that is not doing one of these must-do’s? Share this post with them and they’ll thank you later once they realize how much more professional of an online human they’ve become!


Leah Kalamakis Leah Kalamakis is the founder of The Freelance To Freedom Project and a web designer/developer for brilliant entrepreneurs. When she’s not hanging out in the FTF Community, you can find her people watching on the streets of NYC. Come say hi on Twitter, Instagram, or Facebook.

+ get the FREE Freelancer’s Toolkit including:
✓ From Last Corporate Day to a Month of 5k
✓ How to Get to Steady
✓ 4 Steps to your First (or next!) Passive Income Stream Workbook
✓ Daily advice, tips & inspiration

Yes, please!

{ 28 comments… add one }
  • Fabulous Leah – some really good basics here that a lot of new folks need to get on top of.

    • Leah Kalamakis Leah

      Yes! Baby steps are usually the most important ones!

  • 1 and 2 – totally did, totally helpful.

    #3 confession time – i use my gmail account and not my account. eek. i should totally sort this out and will email my registrar to see what they will do for me.

    thanks for the butt kickerness

    • Leah Kalamakis Leah

      Glad I could help! Get on it sista! Especially when emailing all the big shots for your podcast. Although it’s so rad I’m sure it won’t make a difference 🙂

    • Totally the same here.
      But I read somewhere that with some cases it might work better because it gives the feeling of “this is really me, you get direct access” kinda thing.

  • Thanks Leah. Nice easy steps to star with. I always add a personlised email address to clients free of charge. Well included in the price!

    • Leah Kalamakis Leah

      Yes, me too! But I most want to set it up themselves in gmail because people don’t like sharing their gmail passwords as much. But Doug- I still see the no-face man next to your comment! 😉

  • I love these! So Simple, but when you’re just starting out it’s hard to find info on all those little things (and helpful instructions on how to get it to happen) I wish I had those tutorial videos when I was trying to connect my Ruby & Sass email to my Gmail, I just kind of stumbled around and finally figured it out!

    • Leah Kalamakis Leah

      Haha, I remember thinking, “what the crap is POP3? That must be way too complicated for me to do on my own”.

  • Ok, I’m totally guilty of using my Gmail account instead of a domain email. I was a little intimidated at the thought of connecting emails and getting everything organized, but you just laid it out so simply that I don’t have any excuses left 🙂 getting on that ASAP!

    • Leah Kalamakis Leah

      Yay! Well I do see your pretty picture there so you’ve got that going for ya! Let me know if I can help if you get stuck.

  • Great reminders! I actually (FINALLY) set up my gravatar last week lol! Yeah! One more thing off my list! I’m totally guilty of using my gmail all the time too (Ooops) 🙂

    • Leah Kalamakis Leah

      Yes on the gravatar! Strangest thing, you must have set it up at the exact same time I was looking at my comments because I refreshed the page at one point and your photo appeared!

  • Thank you so much for the Gravatar tip! I always wondered why my picture never appeared next to any comments I made… in my youthful ignorance, I just assumed the internet fairies would take care of it. Now I know!

    • OMG… my Gravatar didn’t work on my last comment. Now I feel silly. 🙂

      • Leah Kalamakis Leah

        Haha, no worries! Internet fairies would be nice, but not always available 🙂 Double check you’re using the same email when you comment as you setup your gravatar with. And if you did use the right one, maybe it just takes a bit to register, as I assume you commented right after setting it up.

        • Yep, I set-it all up right before commenting. I’ll be a good little internet minion and wait. Thanks again for this post!

  • YES! Love all these tips. And your sad face in the empty gravatar makes me laugh 😉

  • This is great! It gave me a little boost to see I’m on track. I’m only behind of the fb issue, since I don’t have a business page, yet. I just have so much resistance to it, but I guess I should just take the plunge. Thanks, Leah!

    • Leah Kalamakis Leah

      Hey Alejandra! Ya know- you don’t have to do every social media thang just because everyone else does. I think it really depends on your business and clients and where they hang out most. Since a lot of people spend a lot of time on Facebook, I figure I should be there too. But for example, I’m just not good at instagram, so although I keep my account, I don’t focus on it. Just need to find what works best for you!

  • I love this because for once I have done all three things! But it’s no time to be smug because there’s so much I still haven’t done! And I’d love to make a personalised version of the sad slumpy no face man instead of my gravatar, possibly smiling and wearing a sombrero!

  • I’m following through with #1 and #3; however, I haven’t added my site url to my Facebook account yet. I still have several co-workers on my fb account, so until I weed out that job, I’ll likely keep it a bit more private. Womp womp. Fortunately, there aren’t too many folks on my fb who would drive sales my way.

  • Nikki

    Hi Leah! Thanks so much for this… finally got my gravatar (hope it shows up!). I can’t get my domain name email to connect with GMail yet but I’ll get it sorted out (the screens I get are different than yours at 2:00 minutes in… I don’t have two options, just the SMTP Server option). So I am 2.5/3! 🙂

  • Great to see I already had 2 of 3. Thanks for the idea about the gravatar. I just did it, so I hope it comes up! Thanks for the great advice!

  • Thanks, Leah! Right now, I just have a blog, but I really want to create a professional freelance website. Thanks for the tips! Every baby step counts.

  • Ooh good call on the business email, I think that’ll really be a nice touch! Also, the videos for clients are an AWESOME idea, I was wondering how to help them set it up.

Leave a Comment