It’s been awhile since I launched and closed the cart for Stress Less & Impress. I’ve learned many lessons from the whole experience and now I’m running the course again.
The last step in creating an ecourse is to do a post mortem. To reflect back, see what worked and what didn’t as a way to really absorb the lessons learned and know what to improve on next time.
As a whole here are some of the lessons or surprises I encountered along the way of my e-course journey.
1. It takes longer than you expect and that’s ok. Mainly because of the fear of not doing to things right (is the content good enough, do I need to add more stuff, have I added too much,etc). Be kind to yourself and don’t compare yourself to others that seems to create & launch stuff so fast. At the same time, remember not to be a perfectionist and that you can learn & improve on it more (to be exactly what people need) after getting those first clients through the door and getting their feedback.
2. Get some accountability. Tell your friends, family, mastermind, network and most importantly, your audience that you are working on something to be launched soon. That’s why I created this series. I knew that #1 was coming into play, and I knew I could sit on this idea forever if I didn’t have public accountability. Telling you guys gave me that. I didn’t want to let you down. Or have you thinking I’m all talk and no action. So yes, it took longer than I expected to finally get it out there (and therefore this series is pretty spread out over time), it still may not have happened if I didn’t get the accountability by telling you about it first.
3. Keep it simple. We are all surrounded by amazing people doing amazing things. Huge launches, affiliate programs, scholarship contests, videos and worksheets and bonuses, free video training series…..the list of possibilities goes on and on. The first time around, keep it simple. Drop all the extras. Get your course out there as quick as possible by keeping it as simple as possible- otherwise you’ll never actually launch. A big trend right now is doing a video optin launch series. I was tempted. But I knew the more tasks I put on myself and the bigger I tried to make it, would only delay me actually putting it out into the world. So I didn’t (and I always can the next time around if I want to go bigger).
4. Bring someone on board to help. Even if you stick to #2, it’s still scary, it’s still stressful, there is still a lot to do and having someone to be your partner in crime makes it soooo much easier. Whether it be a VA to help put your course materials together, a strategist to help write the outline or collegues to contribute content, don’t do it alone. (I hired the amazing launch strategist Farideh and her awesome launch strategy package, if you’re curious: check it out here and even if you don’t hire her, grab her launching checklist that made planning so much easier.) She took care of all the little details, helped me break through the fear, and set extremely high goals for me that I first laughed at, then eventually surpassed.
5. Make time for customer questions. One element I hadn’t anticipated was the many emails I received with additional questions. While I had an FAQ, my community wanted to know more, specifically if it was right for them. I’m very glad I cleared my plate for launch week so that I could be available for these questions instead of stressed out. You will get more questions and emails, no matter how well you plan out your sales page.
6. Be ready to make changes. About 3 days since opening my cart I realized that the course platform wasn’t optimal for feedback and learning. Most people spend a lot of time on Facebook, and I realized how much easier it would be for people to ask questions where they already hang out rather than need to login to the course website. Since I was already used to being a FB group admin with the FTF Facebook group I realized that this would be a much better platform to host resources, post questions and have everyone contribute to the learning.
Post mortems aren’t just for e-courses. Any large undertaking deserves reflection and a taking of lessons learned.
Talk to me!
Have you created a new course or product recently or planning to soon? How did you/are you preparing with the above in mind? I’d love to hear your thoughts!
P.S. If you’re new here and thinking about creating an e-course, here’s all the posts from this series!