You know how important email marketing is and you’ve been sure to get all the basics in place to start and grow your newsletter:
Email marketing software ✓
Email list ✓
Optins on your website ✓
Enticing freebie ✓
Your list is growing on the regular and although maybe you’d like it to grow faster, at least the number is going up!
Big list means big money right?
Sending relevant, helpful emails and turning those subscribers into people that love and want to hire you – that’s the money.
So I want to ask you – when is the last time you emailed your list?
……a few months ago? eeek!
If your answer is last month or longer, you’re not turning those subscribers into customers. At least not as fast as you could be.
What happens when you don’t email your subscribers often enough?
- They don’t have a clear idea what you are all about and why opening your emails will help them.
- They don’t quickly recognize your name in their inbox and feel no connection to you so they leave it for later – and never come back to read it.
- They forget who you are and why they signed up for your list and delete (or worse, mark your email as spam so you get in trouble with the email gods)
- They don’t get free, helpful value from you so when you do email them something salesy – they think being on your list means just getting sold to — Delete!
But you just don’t have time to regularly send a newsletter!
So what do you do?
Get them quickly through the know, like and trust stage with a Welcome Sequence!
What is a welcome sequence?
A welcome sequence is a series of emails that a new subscriber will receive after opting into your list.
Because emailing them a “Thank you, here’s your freebie” isn’t gonna cut it.
You need more strategy and more emails.
What emails to include in your Welcome Sequence:
The “Here’s What You Can Expect” email. This tells them what you’re all about, what problems you’re going to help them solve, and how often they can expect to hear from you.
Purpose: To set their expectations to receive emails from you and show them that they’re in the right place to get answers to their problems.
The “How Can I Help You” Email. This asks them a question that you actually want a response to. Ask them if they had any questions about your freebie and tell them to hit reply.
Purpose: Make an actual connection with your subscriber outside of your email list and gives you a chance to show them 1-on-1 your expertise.
The “Most Popular Posts” Email. Share with them several pieces of your most popular content.
Purpose: Get them used to visiting your website and show your expertise through carefully selected content you know will do so.
The “Sales” Email. Tell them what kind of services you offer and how they can work with you. Seems obvious right? But most people forget to do this.
Purpose: To remind them that you actually sell something and how they can hire you. They may have signed up to your list without seeing your services – this is your chance to show them.
How this works
Having these strategic emails go out automatically over a short period of time to new subscribers:
- Gets them used to hearing from you and seeing you in their inbox
- Creates a quicker connection on a more personal level
- Gives you a chance to share with them immediately what problems you solve and how you can help them.
Which means the next time you get around to actually sending your regular newsletter – they’ll be more likely to open it, read it, love it, and want to hire you.