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Tips to Make Getting Great Testimonials Easy


Testimonials are super important because they’re social proof on your website.

If someone is looking at you, they’re probably looking at a lot of other freelancers, deciding who they want to go with for your particular service. Having lots of testimonials with headshots, explaining how awesome you are, makes those potential clients want to hire you!

So you want great testimonials but there is a secret to getting really great ones.

Reframe it as feedback

“Ummm, will you write me a testimonial, will you write about how great I am so I can put it on my website?”.

That’s awkward.

And most people are uncomfortable just straight-up asking for a testimonial.

Of course, if it’s a great friend or something or just someone you’re comfortable with, or if you’re just a comfortable person in general, you can just say that outright.

But, if you want to make it a little easier on yourself and just make the experience a little bit better for your client, you can phrase it as feedback.

So basically, when you wrap up with a client, you send them an email and say, “”Can I ask if you can give me some feedback”. It can be part of your project wrap-up (welcome package) or just in a general Thank You email.

Put it on a form

This makes it a lot easier for you to just send them the link. Easier for you, easier for them which means that you’re going to be getting more testimonials because you’re not going to be forgetting.

Set up a form using Typeform, Google Forms, anything like that where they an answer specific questions and click submit.

Ask Questions That Turn Into Great Testimonials

#1  “What hesitations did you have before hiring me?”

This is great because it tells you, kind of, what kind of language you can use for potential clients in the future. What kind of things that you can say to them to counteract those hesitations.

#2 “How do you feel about X {your website, your copy, whatever you’re helping them with} before hiring me?” 

#3 “How did you feel about X after hiring me?”

Those last two really awesome because, when a potential new client reads that testimonial, they’re gonna see the before that they’re going to relate to and the after that they’re aspiring to.

It’s basically someone else validating that you will help them go from that before to that after.

#4 “Can I use this as a testimonial on my website?” 

Since you’re framing this ASK as feedback, you’ll want to ask permission to use the feedback as a testimonial. You’ll also want to ask some things that are helpful to you and are more related to specific feedback.  For example,

“Is there anything I can do to improve?”

“Is there something that you thought was gonna happen that didn’t”

Those kind of things you want to know even though it can be scary to hear something you might perceived as negative. Asking those type of questions is the only way you can actually improve and learn what you can do differently.

So those are some tips on how you get great testimonials.

Frame it as feedback, put it on a form, and make sure that you’re asking questions that the answer will become a great testimonial.

If you don’t do that, you’re just gonna get a bunch of “hey, you were great” and those aren’t really things that are impressive on your website.

– Leah

Leah Kalamakis Leah Kalamakis is the founder of The Freelance To Freedom Project and a web designer/developer for brilliant entrepreneurs. When she’s not hanging out in the FTF Community, you can find her people watching on the streets of NYC. Come say hi on Twitter, Instagram, or Facebook.

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