In the first two parts to this series, I talked about how creating meaningful connections and getting consistent in your business are two elements that make up a powerful brand + help you grow your business to a new level.
In this final part, I want to talk about one of the most important parts of growing your business + levelling up: building credibility.
Credibility matters, because without it we can’t grow our businesses beyond a certain level – or it makes it much harder to do so.
We need a way to communicate genuinely with our audiences that builds trust. Building credibility in your business isn’t something that will happen overnight – but instead is something that takes time to implement and put into practice.
By focusing on building your credibility also shows a true commitment to your business – that you are in this for the long game and that you aren’t interested in the quick-fixes-that-don’t-actually-fix-anything-long-term.
How Credibility is Powerful
Building credibility in yourself, as a brilliant service provider, helps convert your audience into customers. Without customers, you’re not running a business.
Building your credibility also allows you to reach out for more opportunities that can help grow your business. The key to credibility is that it isn’t about you, as much as it may seem. It’s instead about other people’s perceptions of you + how you come across to your audience, your customers and the world at large.
Let’s be clear: there are NO disadvantages to being more credible. None at all. There is no worst case scenario because the more credible you are, the more people’s perceptions of you grow (to new heights – and often way beyond what you expect) and the more that your business grows.
I also want to make the point that being credible doesn’t mean putting up a false perception of yourself for others to see – it’s about being unapologetically you, spreading the word about your message for your work and letting other people see it. It’s about creating a vision larger than yourself + building your business based around that.
Ways to Build Credibility into Your Business
In my opinion, if you do a good job of running your business – it can be really quite easy to build credibility into your business. I have a few main tips that have paid off for me + the people around me:
- Be nothing short of excellent with your customers / clients. This means that every single interaction your client has with you is top-notch – from their first point of entry, submitting a lead capture form, through to discovery calls + all that comes after you sign them as a client. Treat them brilliantly from start to end and it not only builds credibility with them, but they’re more likely to recommend you to others.
- Give, give, give and share your knowledge far and wide. Give to your clients, give to your audience and give to your customers. Give as much as you possibly can, whenever you can – within reason and within your own limit of what is comfortable for you. This doesn’t mean that everything you do you give away for free – but find ways of being able to give as much as you can. This builds trust and a rapport + makes you appear generous and concerned with the outcome for your clients, customers and audience.
- Create systems to support your business. This means creating systems that streamline every single part of your business or work process. Make it as easy as possible for your clients. Having as much of your process automated as possible not only makes it easier for you, but for your clients too – and it makes you appear much more professional and on-your-game.
- Use email marketing to up-your-game and nurture new audience members + existing customers. Email marketing has become all the rage recently – and for all the right reasons. Using automation and email sequences, you can create emails that go out to new audience members to ease them into your online world and business. By doing this, you easily build credibility by introducing them into your business slowly but surely, instead of throwing them in and expecting them to know everything you’re talking about. Similarly, you can set up email sequences to nurture new customers after they’ve purchased a product from you. This keeps them connecting with their new product + interested and connected with your business for a longer time. At the same time, it helps you be seen as more of a pro who’s on the top of their game.
- Become a featured guest on…podcasts, summits, video + written interviews, other websites as a guest poster. All of the ways you can become featured guests on other people’s platforms can only build your credibility. It is one thing to write + share your knowledge on your own site or platform, but to be invited to speak on other wonderful people’s platforms helps build credibility for two reasons. One, it shows that other people (the host) respect you, your work + want to know what you have to say. Two, it helps you reach new audiences + immediately hook them into your work when they otherwise might never have found you.
Building credibility is a really powerful way to catapult your business to a whole new level. We are really lucky to be freelancers and entrepreneurs in a digital age – we have so many tools that we can use and techniques that we can practice that can help us evolve our businesses to a whole new level, really quickly.
For the final part in this series, there are two choices in how you can go about building credibility in your business.
- Create a nurture email sequence for those new to your business. It’s pretty easy to include automated sequences in most email marketing platforms nowadays. What I recommend for this type of sequence is to have several emails sent over a 2-3 week period. Gather up your best tips + most popular blog posts. Then, break them up into valuable chunks of content and give them to your new audience members. A bonus is to always give them an actionable step to follow that they can complete in a short amount of time (5-15 minutes). This way, you’re providing huge amounts of value and building your credibility as a leading expert in your field with people that are brand new to your audience.
- Create a press pack for media features. Build a press pack for your website that you can easily pass to hosts where you want to become a featured guest. This can include a biography, testimonials, photos and links to previous examples of features you’ve had before. Bonus points if you then reach out to 3-5 hosts where you’d like to get featured!
And with that, you know all about the three key elements to building a more powerful brand that will help you to reach the next level in your business and get more clients and customers.
I’m a huge believer that by focusing on these three elements in your business + brand, you’ll be able to grow your business to the levels you’ve previously been dreaming of. Many of these steps that you have to take are involved + can take longer to implement and see the results. But if you take consistent action to move your business forward – it can only pay off in the long run.