How To Bring In New Income Fast By Offering a New Niche Service: Part Two.

One of my favorite ways to bring in new income fast is to offer a new niche service. In this series, I’m using my Frenchy Mamat as a case study to show how someone can start making money through a new service.

If you haven’t read Part 1, where I talk about deciding on a service, seeing if there is any interest, and refining your skills to provide that service, do that first.

This week we’re getting into the good stuff. After getting all the pre-work together, how do you actually start offering this service?

Mamat makes money online

Here’s the next steps Mamat has taken:

STEP 4: Build Your Portfolio & Get Some Experience

No matter what kind of service you provide, you’ll want to get some experience working with actual clients and have either examples of your work, case-studies, or testimonials to show to potential paying clients.

Of course, you can just put yourself out there and start selling. This is great if you’ve already done similar services and have worked with clients and know what to expect.

In Mamat’s case, he’s never worked for clients online before. So I advised him to do some work for free to understand what it’s like (to communicate via email, deal with revision requests, etc). This way he will also have a better chance selling his service when he launches because he’ll have some examples of his work on the website. Website visitors will be more likely to buy from someone they don’t know if they see work or testimonials from actual projects.

So where did he find people to do some sample work for?

He went back to the social posts and emails that we put out for feelers (as discussed in Part 1) and reached out to a few people that had expressed interest. Easy!

You can also reach out to friends, family and connections again who may need your services or put up another post on social stating that you’re taking on a few beta clients.

To note: Don’t just pick someone randomly. You’ll want to make sure that the type of free client you’re taking on, is also the type of clients you would want once you start charging. The first clients you have, and first samples in your portfolio, will attract similar clients. As a web designer, one of my first clients was a baseball team. But I knew I didn’t want to do websites for baseball teams and that is who I’d attract (and push away non-baseball teams) if I put their site in my portfolio.

He then went to work creating videos for a few “beta” subjects, including a few samples that weren’t for any client in particular.

When he finished the service, he was sure to ask for testimonials from his beta clients.

STEP 5: Setting up a sales page or website

Now, this is where people get the most stuck. They think it has to be perfect. They think they need something fancy. They think they should hire a web designer or copywriter, or spend hours and hours getting it just right before they start selling to strangers.

This is not the case.

If you have a website already, just add a simple new page for your new service.

If you don’t have a website, or want to have a completely separate one for a new service, keep it simple! Don’t waste hours thinking about a domain name. You don’t need an about page and a blog and a complicated homepage. Mamat took about a half hour to think of a simple domain name and put up a one-page website that acts just as a sales page. You can check it out here.

I’ll will be adding a link to it from my site, since the idea is that he’s doing this service for my clients. But having it on a separate domain means he can also do some of his own marketing and can promote this service completely separate from mine.

What to put on your sales page:

  • Why people need this service
  • What is the service
  • Samples, portfolio items or case studies
  • Testimonials
  • How it works
  • Buy buttons or a contact form

Again, keep it simple! Don’t over-analize this. You can even start offering your service without it! But in general, selling is a lot easier when you have a place to send people.

STEP 6: PRICING

The hard part. It’s hard when you’re just starting, it’s hard when you’ve been in business a long time…it’s just hard. We all struggle with pricing.

Here is how Mamat decided on pricing for this new service:

  • He looked at what other people charge for a similar service (around $400-500)
  • He considered that he’s brand spankin’ new and that he’d like to get some experience working with paying clients fast (he wants to get clients in the door without too much hesitation)
  • He’d like to bring in some income right away (he should have a deal people can’t resist)
  • There is a lot more work than people imagine to create these little videos (he’d like to raise his prices fast)
  • What would he be happy receiving considering the hours of work he’ll put in (minimum $100 to start)

So based on the above, he decided to start at a discounted price for a limited number of clients to bring in some income fast, grow his referral network, get some quick experience working with paying clients….then raise it as quick as possible.

To Note: So far this case study is based on making new income FAST from a new service. Most freelancers under-charge severely and end up attracting cheapo, high-maintenance clients that they resent. So I most often will urge freelancers to set their prices higher. The reality is that it can be scary in the beginning. But there is non-cash value to getting more experience and testimonials in the beginning as well. As long as you commit to doing limited clients at lower prices, and raising them regularly, starting off at a price you think will help you get that experience and testimonials is ok in my book.

There you have it!

Mamat will now officially launch Little Vids and next week I’ll share what he did and the results (if any) he got in the first week!

I’d love to hear from you: Have you started a new niche service? If you’re thinking about it, what steps so far are you getting stuck on?

Continue reading with the next part in this series: How To Bring In New Income Fast By Offering a New Niche Service: Part Three.

-Leah

P.S. If you enjoyed this post or know of anyone that would, hit those share buttons below!

Leah Kalamakis Leah Kalamakis is the founder of The Freelance To Freedom Project and a web designer/developer for brilliant entrepreneurs. When she’s not hanging out in the FTF Community, you can find her people watching on the streets of NYC. Come say hi on Twitter, Instagram, or Facebook.

imac-js

FREE FREELANCE JUMP START COURSE
The exact steps and strategies to take to get your business started and growing!

Get access now!

{ 20 comments… add one }
  • Super helpful as usual 🙂 Thanks, Leah!

  • Love this Leah! How fun to follow!

    I’m about 85% done with an entire guide based on beta testing your new ideas (very relevant to this post, eh?)

    I can’t wait to share! These were great tips lady~

  • Love this series, Leah. You’ve given me some ideas on how to rework my services page … I definitely need to get my testimonials up! Thanks for the extra motivation and good luck to your man.

  • Such great tips and really interesting. Thanks!

  • Leah, I just love your posts and how truthful they always are and how you lay everything out so simply – it’s like candy to my brain! Awesome continuation of the series and even better motivation for all of us to think outside the box AND put something together, effectively and quickly. 🙂 Thanks for being awesome.

  • This article (and its twin last week) is great. I just love the four intro videos you had on his site. But the behind the scenes break down was the best part of all. Thank you.

  • I love the behind the scenes look you offer us here at finding new income (and I checked out the Little Vids site and the videos look GREAT!).

  • Genius Leah! I love the idea and his sales page. You’ve both done a wonderful job with this project. It makes me want to start making videos so I can hire you both 🙂

    What a great niche, too. I’m a developer and graphics person but don’t know the first thing about video and don’t really care too. I would much rather pay someone to do it right than spend time learning.

    Well done and good luck over the next week!

  • I love this 2-parter, Leah! You lay out the steps so cleaning and concisely. And it’s great to virtually take this journey with Mamat. Kudos to you both. 🙂

  • Hey Leah!

    Verrry cool stuff goin’ on here. Love how fast you two are moving. Excellent. I’d love to hire Mamat for my video intro now but I don’t have my logo yet and I’m still finalizing my tagline, ack.

    Great work and I look fwd to next week’s post!

  • Maisie

    It’s been fun to follow your man’s journey. I’m sure he’ll be crackin’ in no time!

    One of the things I love about you, Leah, is that you always encourage your People to value their worth and set their prices higher. 🙂

  • Thanks for the tips, Leah! Super useful ideas that I can’t wait to start implementing.

  • How did I miss part one of this? Thank you for putting the link in there! Super helpful info here, thank you so much!

  • cath

    Thank you for this – i appreciated the case study that broke it into nice ‘easy to comprehend’ steps!

  • What a wonderful study case! As usual, love your vision and journey!

  • Love this case-study and how you’ve broken it down! Gives a nice formula to test out on my own!

  • I absolutely love everything about this case study! I like all your posts, but I think these past few have been my favorite. Being taken through the brainstorm process, the advertising process, the launch and the results is so helpful. I love the intros he’s done and am so happy you guys get to work together. (Also, Little Vids? Perfect name, btw)

  • Just started offering a newbie! Setting up the new sales page now- very excited! Great blog, thank you!

Leave a Comment