Tools are important. They help you streamline, automate & refine your process. I love tools. Especially online tools (I do run an online business afterall). I even have an entire course on how to use online tools to go pro in your business, stress less in your day-to-day life and give your clients an experience that’ll turn them into referral machines.
You’ll be a much happier business owner if you use tools.
There is one problem with tools.
I see people getting stuck, everyday.
There are so many options for every step of your freelance process.
The list goes on and on but I’ll stop there for now.
Here’s the deal…
No one tool will solve all your problems.
There are pros and cons to EVERY tool.
And wasting time not putting your process together because you don’t know what tools to choose….well, to state the obvious, is a waste of time.
Time you could be spending refining your craft, reaching more people through your marketing, treating your clients like royalty so they become your biggest fans…doing the work you got in this business to do in the first place.
Here’s the thing about online tools:
- Your life will be better with them
- They’ll help you get rid of the email madness
- They’ll make working with you as a client a lot easier
- They’ll allow you to spend more time on the important stuff
But you can’t forget:
- The tools will change
- You will change, and therefore your business needs as well
- There’ll always be more tools invented
- Tools are supposed to help you, not hinder you
So just choose
Take some time to research your options, write down what you do in each step of a client project, signup for free trials and cross-check the features with your needs, give yourself no more than a week to decide….
and just choose!
As I said above, no tool will be perfect and your needs will change over time.
Stick to your choice for awhile, get back to doing the work you love most (which I’m willing to bet isn’t testing and choosing tools), create a google doc to note features you are missing that you’d love to have, and come back to reevaluate at a later date.