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My Foolproof Strategy To Know What Kind of Content To Create

If you’re anything like every freelancer I know, coming up with new blog ideas and services or products people will actually buy from you can be one tough battle. Either you have too many ideas (and can’t choose), or you don’t have enough and don’t know where to start.

This strategy can help!

Foolproof Content

My foolproof method for creating stuff: Looking at my most popular content.

Why does this work? Because each comment, share or email you receive from your audience is a little thumbs up, +1, vote for what they like and want more of.

As I start planning the year ahead, the kinds of products, services, freebies and training are entirely influenced by my current content, and how it was received.

To show you what I mean, let’s take a look at some of the most popular posts on FTF and how they shaped what I’ve created or plan to create in 2015:

#1 Freelance Process to Save Time & Impress Clients

The popularity of this post was the #1 reason I created Stress Less & Impress! Crazy to think it all started with a blog post. The amount of comments, emails, and shares showed me you need help with your systems and processes.

229 students later, I was right!

#2 50 Little Things That Make a Big Difference in Business

Although full of lots of mini-tips, I think the popularity of this was because it was a video. Because of that, I’m putting more video blogs on top of my to-do list for 2015.

I hope this will not only help me connect with you further on a personal level, but will also help grow FTF by getting in front of more people through YouTube.

#3 Shiny Object Syndrome: How to Know When to Invest in a Course

This is a problem I know people have, because I have it too! When and where to invest in yourself and your business is super important to make sure you stay profitable, don’t go into debt, but get the help and training you need to succeed.

Knowing this is something people struggle with, I’m creating a free ebook as part of my FTF rebrand on what investments will catapult your business growth.

#4 Series: Behind The Scenes of Creating an Ecourse

In this 6-part series I shared in real-time each step of the course creation process for me. I know a lot of FTFers have plans in 2015 to scale their business and stop trading time for money as their sole business model. So I have some content in the works to expand on my behind-the-scenes and actually show you how to create some passive income streams.

#5 Series: How to Bring in New Income Fast

In this 3-part series I show you how offering a new niche service can help you bring in some new income fast. I use my Frenchy as a case-study and walk you through what we’re doing as we’re doing it to decide on a new service, get a mini-portfolio, and promote it. If you’re in a slump or just want to hit an income goal, quickly, I show you how a new offering can help you do it!

The popularity of this post tells me I need to help you get out of the feast and famine cycle and start making some steady income. So I’m creating a free training on how to bring clients in the door, this week, in the next few months, and steadily after that.

Don’t have a lot of traffic, comments or shares yet?

If you are just starting out or haven’t gained enough traction on your blog in order to use the data in this way, that’s ok! Use someone else’s.

Check out the blogs of some of your colleagues or “competition” that have a similar audience as yours and see what’s popular for them. Without stealing of course, those are maybe some topics you need to start covering, in your own unique way.

Take Action!

Go take a look at your blog and analytics. See what content gets you the most comments, shares and thank you emails. Then start your 2015 planning with that in mind.

Share your most popular post in the comments!

-Leah

Leah Kalamakis Leah Kalamakis is the founder of The Freelance To Freedom Project and a web designer/developer for brilliant entrepreneurs. When she’s not hanging out in the FTF Community, you can find her people watching on the streets of NYC. Come say hi on Twitter, Instagram, or Facebook.

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{ 25 comments… add one }
  • As always great tips! Surprisingly, it was my blog post that helped me to figure out that my do-it-yourself audience are drawn to topics like: support, accountability, positive thinking, confidence, etc… Which will be beneficial when I launch thefreedombiz.com. On my current blog I will write more case studies and about my processes for premium clients.

    Feels great to get clear on objectives and purpose. Looking forward to 2015! Have a Happy Holiday and New Year Leah!

  • Great tips Leah! I am at the stage where comments are starting to pick and interaction is increasing so I will look out for popular post signals.

    • Leah Kalamakis Leah

      Yay! Great time to start paying attention to it!

  • Great tip, but not always easy to put into practice, I find. Sometimes what seems to work for me, is the opposite of what seems to work for others, which makes me wonder if it does really work for me.
    Other times there’s a big difference between post that do well through search (the very informative, useful ones) and posts that get a lot of interaction (usually the most personal ones).

    • Leah Kalamakis Leah

      Yeah I understand. You definitely have to look at a bigger picture to get really effective with it. For example, my highest traffic (from google) post on this site is a not-so-otherwise-popular post. For the amount of visits, I don’t get a lot of newsletter signups from those people and they also don’t stick around the site for long. That tells me that I’m ranked well for a term, but it’s not actually my right audience who is clicking through that search result. So I wouldn’t want to create anything based on just the fact that I get traffic from it. Other things do well in search, and have been very popular in other ways so I take that into account more. And other things don’t get any traffic (don’t rank) but get a lot of engagement and when I post followup stuff that is related, that stuff gets a lot of engagement as well (gold!).

      I think it’s a good thing to test. If you get a lot of interaction on certain topics, write more on that and see if those related posts get a lot of interaction as well. To me that’s a clear indication of what your readers want to get more of from you.

  • It seems kind of obvious now you have said it, but I just hadn’t actually thought of this. Also I suppose looking at what other people say are their popular posts (in sidebar, start here pages etc) can also give insight into what could work for you. So this post is doubly insightful!

    • Leah Kalamakis Leah

      Hey Kristy! Yes, looking at popular posts widgets can be good but it doesn’t tell the full story. For example, mine are based on comments. And with that, you’ll see the my highest comments are on my 1-year anniversary post. It got a lot of comments because it was a contest where people could comment to enter. So I don’t take that into account (and actually need to exclude that from the widget). That’s why looking at social shares too, and for your own stuff, taking into account what people may email you about. I get a lot of emails from people that never comment. Not everyone likes to make their thoughts public but will share with me by email. So it’s good to look at all the metrics when possible, but each of them separately does tell a little bit of the story and is good too!

  • Such wonderful information, as usual! You such a wise, inspirational woman! 🙂

  • Yes! I realized a few weeks ago as I was looking at stats in my Etsy shop that the most viewed item was my Making Goals Worksheet. Which makes me realize that I need more planning sheets in my shop! It’s also the only styled photo in my shop (the rest are digital images) and I think people love that too. I have more plans for that ramping both those up for more passive income in 2015! Now I just need to pay more attention to that in my blog posts and website and figure out where to go on there 🙂

    • Leah Kalamakis Leah

      Ohh, yes! That’s great info from your etsy shop. I’d definitely do more planning stuff and then of course if you can fancy up the images that’d be great. If you want to get technical, you could do them separately and see the interaction from both to know if it’s more one or the other, ya know?

  • Thanks for the article Leah! socialcrawlytics.com is a great site for quickly checking out what is the most popular on people’s sites — great for those who don’t have a very large audience yet 🙂

  • These are great! I think the ecourse behind the scenes is how I first came across your website (and so glad I did since that lead me to FTF).

  • Love these ideas! Writing a blog once a week can be tough. I’m always looking for new ways to get inspired. Thanks for sharing 🙂

  • Great post Leah! And I love all the other posts that you referenced! I’ve definitely kind of “known” when certain posts, trainings, etc would be a hit .. and it’s even better when it’s in line with what I love teaching the most! Definitely want to merge the two even more for 2015! Thanks for the reminder!

  • I love these lists & tips posts, Leah! Looking fwd to all your new content. Awesome stuff.

  • I am just starting out so no data for me to look at. I have been looking at those in a similar space but more for inspiration for topics in general. Love this systematic approach to looking at content. I do love a system!

  • Great tips! Give the people more of what they want right 🙂 My blog ranks the top 5 most comment posts on my sidebar so it is an easy check to see what topics and kind of style of post worked well for people.

  • Thank you for the great post! Although I will be writing less – but definitely will look into my popular posts to gain inspiration. More importantly – to give value since I will be writing less. Again – thank you for sharing your awesome tips!

  • Love this, Leah! This is such a great reminder!

  • great post Leah – brilliant idea for getting blog ideas, I also love to use groups for inspiration too. The questions and problems they ask, I blog about!

  • Perfect timing… as usual! 🙂

  • Serious A-HA moment! Your first tip is one of those, “Duh! Why didn’t I think of that?” kinds of things! WOW! I am so going to run with that whole idea! I have several posts on my personal blog that get hit after hit and pinned a lot on Pinterest. I’m totally going to develop related content (a few freebies and some larger, purchasable items!). So obvious I couldn’t see it! 🙂

    Thanks! (My most popular post of all time is the one I put in the “website” box when commenting here.)

  • Meg

    This is such a great idea! Thanks so much for sharing!

    BTW I love your New Income Fast series – super helpful info and just what I needed to read right now 🙂

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