If you’re anything like every freelancer I know, coming up with new blog ideas and services or products people will actually buy from you can be one tough battle. Either you have too many ideas (and can’t choose), or you don’t have enough and don’t know where to start.
This strategy can help!
My foolproof method for creating stuff: Looking at my most popular content.
Why does this work? Because each comment, share or email you receive from your audience is a little thumbs up, +1, vote for what they like and want more of.
As I start planning the year ahead, the kinds of products, services, freebies and training are entirely influenced by my current content, and how it was received.
To show you what I mean, let’s take a look at some of the most popular posts on FTF and how they shaped what I’ve created or plan to create in 2015:
The popularity of this post was the #1 reason I created Stress Less & Impress! Crazy to think it all started with a blog post. The amount of comments, emails, and shares showed me you need help with your systems and processes.
229 students later, I was right!
Although full of lots of mini-tips, I think the popularity of this was because it was a video. Because of that, I’m putting more video blogs on top of my to-do list for 2015.
I hope this will not only help me connect with you further on a personal level, but will also help grow FTF by getting in front of more people through YouTube.
This is a problem I know people have, because I have it too! When and where to invest in yourself and your business is super important to make sure you stay profitable, don’t go into debt, but get the help and training you need to succeed.
Knowing this is something people struggle with, I’m creating a free ebook as part of my FTF rebrand on what investments will catapult your business growth.
In this 6-part series I shared in real-time each step of the course creation process for me. I know a lot of FTFers have plans in 2015 to scale their business and stop trading time for money as their sole business model. So I have some content in the works to expand on my behind-the-scenes and actually show you how to create some passive income streams.
In this 3-part series I show you how offering a new niche service can help you bring in some new income fast. I use my Frenchy as a case-study and walk you through what we’re doing as we’re doing it to decide on a new service, get a mini-portfolio, and promote it. If you’re in a slump or just want to hit an income goal, quickly, I show you how a new offering can help you do it!
The popularity of this post tells me I need to help you get out of the feast and famine cycle and start making some steady income. So I’m creating a free training on how to bring clients in the door, this week, in the next few months, and steadily after that.
Don’t have a lot of traffic, comments or shares yet?
If you are just starting out or haven’t gained enough traction on your blog in order to use the data in this way, that’s ok! Use someone else’s.
Check out the blogs of some of your colleagues or “competition” that have a similar audience as yours and see what’s popular for them. Without stealing of course, those are maybe some topics you need to start covering, in your own unique way.
Go take a look at your blog and analytics. See what content gets you the most comments, shares and thank you emails. Then start your 2015 planning with that in mind.
Share your most popular post in the comments!