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Should You Put Pricing On Your Website thumbnail

The debate rages on -- to display your prices up-front or not, that is the question. And it’s a question that plagues freelancers All. The. Time. Like any good debate, there are strong arguments for and against. Me, I’ve always been firmly in the “for” camp. But nothing convinced me (and will convince you) as Read More

6 Website Myths That Are Success-Blocking Your Online Biz thumbnail

Time? Money? Lack of tech skills? Sure, those things affect EVERYONE. We all have the same amount of time in the day, we all have a finite amount of money and no one is born with amazing tech skills. The real thing that's holding back your online business is you. It's YOUR MINDSET. You're listening Read More

6 Reasons your Website is Costing you your Freelance Writing Clients (and how to fix it) thumbnail

Are you feeling frustrated that your prospective clients just aren’t biting onto the pitches you so excellently crafted for them? Here’s the deal – no matter how hard you worked on that pitch or even how well suited you are for the project, your website could be the buzzkill of all buzzkills. Does this ring Read More

Branding Your Freelance Business for Non-designers thumbnail

Having a professionally designed brand has many benefits, but the practical reality is that in the beginning of your freelance career, you may not be able to afford it. If you're still experimenting with your business, investing in a professional brand right now may not be the wisest choice – you might find in a Read More

Why WordPress is NOT Your Email Marketing Friend thumbnail

I'm a huge fan of WordPress, my website is on this platform and I love how you can customize the look of your site by adding a multitude of plugins. What I don't like about WordPress is that, out-of-the-box, it's not equipped to help you with your email marketing. This means that you've gotta do Read More

7 Questions to Ask Yourself Before Buying that “Quick & Easy” Website Builder thumbnail

As a designer & web developer, this is a question I see and hear over and over again from my fellow business owners. It’s a common question these days because as the online industry becomes more accessible and more robust, more and more people are needing websites and they want them FAST, which means more Read More

Why your website needs Terms and Conditions and a Privacy Policy thumbnail

You have been inspired by the Freedom to Freelance Project. You have quit your boring and unfulfilling corporate job and now you are an entrepreneur. It is well known that one of the best ways to market your business is to have a website. But, not many people talk about how having a website can Read More

When Should You Get Professionally Branded and What To Do Until You Can thumbnail

In an ideal world, you would get professionally branded before opening for business. Your branding would be beautiful and consistent from the moment you launch. In reality, that’s not usually possible. As a designer, I place a high value on branding, but I would never advise to delay the launch of your business until you Read More

3 Ways to Identify a Professional Logo thumbnail

Whether you’re trying to decide which designer to hire, or you’re choosing between premade logos, these guidelines will help you identify high-quality, professional logos. To visually illustrate these principles, I’ve included examples of logos that I’ve had the opportunity to redesign. Typography is a good indicator of the quality of a logo. A well-designed logo Read More

5 Ways to Market Your Website & Make Some Money thumbnail

Congratulations! You're a brand new (or newly rebranded/refreshed/refocused) business owner. So you're sitting there staring at your awesome website and... now what? The hard part is done. You have the idea already set and going, it's just a matter of sharing and showing everybody how absolutely awesome you are! And because I already know how Read More