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9 Essential Parts of a Successful Content Strategy thumbnail

A documented content strategy is crucial to your success as a freelance business owner, especially if you want to realize your full potential. A content strategy outlines what content you create and when and where you share it online. It makes your marketing efforts more cohesive, and it unifies your online presence. When you prepare Read More

5 Reasons Your Content Strategy Isn’t Working thumbnail

A content strategy is one of those things that works amazingly for your business if it’s created well. However, if your content strategy isn’t built well, it can actually work against you. If you’re not seeing the results you want from your online marketing efforts, your content strategy may be to blame. It’s likely that Read More

5 Reasons Your Cold Email Pitches Are Getting Rejected (And How to Fix Them) thumbnail

Let me guess. You heard that cold emailing is the shit when it comes to getting freelance writing clients, so you thought you’d give it a try. Then, you spent hours digging for potential clients’ contact information and trying to write the perfect sales emails. You clicked “Send” and waited for the responses to pour Read More

4 Easy Hacks That Will Instantly Boost Your Blog Traffic thumbnail

As a freelancer, your blog is probably an important piece of your marketing plan. You likely have all the systems in place to convert your blog readers into email subscribers, build their interest so they eventually become fans, and ultimately get them to buy from you. You know all about content upgrades and opt-in offers Read More

7 Sure-Fire Methods for Overcoming Writer’s Block thumbnail

Writer’s block, procrastination, fear of the blank page (or blinking cursor), whatever you personally call it, it happens to everybody at some point. So what to do when it feels like getting even a single word on the page is torture? Lock yourself in a room? Banish all distractions? Abandon ship? Besides just being unrealistic, these Read More

Blog Post Writing Prep for Those That Hate to Edit thumbnail

Blogging is a given when you run an online business, but it’s a time-consuming process. Coming up with ideas, managing your editorial calendar, creating post graphics - oh yeah, and actually writing the post - can make blogging feel like more work than it’s worth. It can be tempting to slap together a post and Read More

Build a Library of Graphics & Photos with Free Resources thumbnail

As a small business owner it’s important to visually represent your brand well, but it’s not always possible to hire a designer or photographer for every marketing need. I’ve compiled a list of some of my favorite free resources, that are useful for any small business owner to use for blog posts, marketing materials, or Read More

How to Add an Opt-in After Your Blog Posts (& Why it’s Important!) thumbnail

Think about the last time you visited a new-to-you website, and what brought you there. If you’re like me, you probably saw an interesting link on Twitter or Facebook to a blog post you wanted to read. In fact, I can’t remember the last time that a home page was the very first introduction I Read More

How to Just Start Writing (Even When You Don’t Want to, Dammit) thumbnail

Here’s the thing about strategically creating written content for the internet: When you’re working to increase your visibility, share your expertise, and give your people ideas and insights that are valuable, you’ve gotta push through some personal barriers. Specifically, you have to learn how to break through those “uninspired moments” when you just don’t wanna Read More

Master These 4 Easy Blog Post Types to Make Blogging Faster thumbnail

Variety is the spice of life. And when it comes to your blog? There are scores upon scores of blog post types you could choose from. But what if you want to save time while still serving your readers with what they’d like to read (both in form and topic)? Well, there are four types Read More