Oftentimes, one of the most exhausting and time-consuming tasks for freelancers is finding new clients. Where do you start? How should you approach them? The list of questions goes on and on.
The good news is that you don’t have to use your valuable time to chase down clients. It’s possible to make your clients come to you. By following these four simple steps and using your online presence and content strategically, you can make yourself irresistible to potential clients and your audience. I call this Operation Magnetize.
1. Point Out Problems & Provide Solutions
Want to attract your clients? Point out their pain points. It’s a good way to get potential clients’ attention and show that you understand where they’re coming from. You can do this by writing a blog post focused around one specific pain point and then exploring it in depth.
For example, a graphic designer could write a blog post similar to “Why Your DIY Graphics Aren’t Converting Customers”. The blog post would then list and explain the reasons why a client’s graphics might not encourage customers to buy from him or her.
While discussing pain points is a good start, you can magnetically draw potential clients to you by providing solutions to their problems. Think about it: people love problem-solvers. If you can demonstrate that you know how to solve someone’s problem, you’ll have a fan.
You can offer solutions in several different ways. You can include them in the blog post that mentions the problem, or you can write a separate blog post listing them. You can choose to focus on just one solution and walk potential clients through it, or you can include several solutions.
A graphic artist who wants to include a problem and its solutions in a blog post could write a post called “Why Your DIY Graphics Aren’t Converting Customers And How to Fix Them“.
The graphic artist could also offer one solution to a common client pain point by writing a post called, “How to Use Canva to Create Graphics That Convert”.
2. Share Your Knowledge
If you freely give away what you know, people will notice, and they’ll be drawn to you. Think of influencers in your niche who have a huge library of free content. People seek them out to read their posts, watch their videos, and listen to their audio trainings because those influencers so freely give their knowledge away.
You can (and should) take advantage of your ability to share information with others. Creating amazing, valuable content won’t diminish your expertise or people’s need for your services. In fact, it has the potential to create a larger demand for you and your offerings.
The reason behind this is quite simple: When you spend time and energy creating great resources for your audience for free, you’re telling your potential clients that you’re willing to invest in them, regardless of whether or not they choose to work with you. That’s a powerful statement to make, and potential clients pick up on that.
Wondering how you can share your knowledge online? There are many, many different content formats that you can choose from, including:
- Blog posts
- Email courses
- Online courses
Sharing your knowledge creates a positive feedback loop for you and your audience, but it starts with you.
3. Be Everywhere
It sounds creepy, somewhat stalkerish, and exhausting, I know. However, if you want to be magnetic, you need to seem like you’re everywhere potential clients go.
Why? The more people see you around, the more likely they are to trust you and buy from you. Furthermore, people likely won’t buy from you the first time they meet you, which makes sense. People buy from those whom they know, like, and trust. If they’ve only seen you online once, you don’t fall into any of those categories.
Seeming to be everywhere your potential clients go online can help them feel more comfortable with you, even if you’re not directly interacting with them. However, you can one-up your magnetism and start interacting with your audience. If you’re everywhere and you’re interacting with your potential clients, people won’t be able to get enough of you.
The key is to seem like you’re everywhere without actually being everywhere. You need to strategically use your online presence to your advantage to pull this off. In the online world, you’ll want to focus on the platforms, websites, and forums your potential clients visit. Get active in a few of those places and start interacting.
You’ll be surprised at how quickly you’ll seem like you’re everywhere.
4. Exist To Serve
In today’s self-serving, self-focused culture, people who make others a priority stand out. If you’re in business (especially as a service professional), you need to make it very clear that you exist to serve your audience and your clients.
Think about it for a moment. You’re drawn to people who make you a priority, aren’t you? It’s nice to know that someone else is there for you and will give you exactly what you need to reach your goals. If you can be that supportive, serving person for your potential and current clients, you’ll be more magnetic online, and you’ll likely earn more referrals.
Feel the pull
Online magnetism is something that takes time to develop and grow, but once you’ve established your pull using the steps above, potential clients won’t be able to resist. For even more inspiration on how to implement a magnetic online presence, look at the people you follow online. What do they do that draws you in? Make a list of those things and adjust each tactic for your business. You’ll find that you have an almost endless list of possibilities.