You’ve probably heard of the term “lead magnet” or “opt-in offer” or “opt-in freebie,” right?
Those are just a few of the terms people call the “ethical bribe” where someone gives you their email address in exchange for receiving something they desire.
While you might be like WTF, trust me – It’s not as bad or weird as it sounds. Creating an irresistible lead magnet is actually a fantastic way to get people onto your email list, while showing them you know your craft well, and putting them in a relevant autoresponder sequence so you can turn those new fans into actual CLIENTS.
A few questions I have for you so far:
- Do you have a lead magnet in place now?
- If yes, how many do you have?
While having one is better than not having any, it’s important to know that the more opt-ins you have, the better (but don’t go crazy with it either or else you’ll just end up confusing yourself and your audience).
Why? Because you have several types of ideal clients and you do things in various areas. Even if you’re super duper niched down, you still have a few areas of focus even if they range just a tiny bit.
For example, if you’re a copywriter, the umbrella is obviously copy. But when you look deeper you might have three categories of main types of clients (and therefore, content types) you get:
- Website copy
- Sales page copy
- Teaching others how to write copy
So having a lead magnet that refers to each one or each ideal client/angles is the best way to go about it. Not only will you grow your list faster, but you will get people from all areas that are still relevant to what you offer.
Meaning – more clients! Yay!
Another example: if you are a health coach you might be working with moms to help them get healthier by eating fresh foods and going all natural. Okay, that’s pretty specific.
So how can you break that up into a few different lead magnets?
Step 1. Get clear on what you offer people. Again, always work with the end in mind. What is the ultimate thing you want people to do/ sign up for after they opt in to your list? Is it to sign up for your 1:1 private coaching program? Is it to buy a course? Get clear on that.
Step 2. Break that offering up into a few big chunks. What does the offer include, topic wise?
Step 3. Break up one of these major topics of the offer into smaller chunks still.
Step 4. Use one of these smaller chunks and re-purporse it into a lead magnet. Now you know that the freebie they are signing up for is super relevant to the offer you are selling at the end.
Step 5. What words / deep burning pains do people use / have when it comes to this topic? Create your lead magnet in a way that addresses and solves that deep burning pain in a way that they are like OMFG I NEED THIS NOWWWW!
Write these things out and go off to create you next irresistible lead magnet!