Why do we put off important things that need to be done? Maybe we’re just soooo busy (oh, come on…who isn’t?!) or maybe it’s one of those out of sight, out of mind things.
Even little (not so important) things get put off – like folding the clothes, mowing your yard, making that dreaded doctor’s appointment. Heck, we’re guilty too!
Most business owners tend to grease the squeaky wheels first, take care of clients and other businessy things before thinking about (or taking the time) to keep their website up to date and looking professional. You’re just so busy, right?
To keep your customers and visitors happy, coming back, and telling their friends how amazing you are, one important detail that shouldn’t be put off (or overlooked) is keeping your website professional.
Give your website the once over and avoid these five reasons that give your visitors the wrong impression about you.
You know it’s time to update your website when…
Problem: Your customers are complaining. Things are hard to find or something isn’t working.
- Check your website periodically for broken links. An easy way to do this is by installing the Broken Link Checker plugin. It’ll send you an email when it finds bad links.
- Read your page and products copy. Is it the latest and most up-to-date information? Are the things people want to know easy to find?
- Do your buy buttons actually work? Test and find out!
Problem: Your website isn’t mobile friendly (mobile responsive)
If you need reasons to care – check out these facts:
- 4 out of 5 people use their mobile device to do things online (read, research, shop, etc.).
- Google will penalize your website ranking if your website is not helpful to web surfers by being mobile-friendly.
It’s kind of a no brainer, huh?
Check out the differences:
This is an example of a website that this IS mobile responsive. See how things adjust and resize as the screen resizes? This makes your website easier use for visitors on different sized devices.
Now, here is an example of a website this IS NOT mobile responsive. When the screen size changes, the content (images, copy, etc.) don’t adjust and resize making it a pain in the you-know-what to maneuver around.
Problem: Your images look tired and unprofessional.
- Are your images current? Do you have up-to-date product images, employee photos, etc.?
- Are your images blurry or have clutter in the background (like your dirty dishes)?
- Do your images match and portray your brand message and colors?
- Are you using some old-school/out of date stock images? If yes, it’s time to update with something fresh from places like IvoryMix.com, Unsplash.com, or Stocksy.com.
Tip: Only use images you’ve taken yourself or have the rights to use!
Problem: Your copy isn’t doing it’s job (it’s bad sweetie)
- Have you used white space to keep things clean, scannable and readable?
- Don’t overwhelm people. Most people just want the quick facts, not all of the small print and extra details. They can get that later on.
- Check that you’re not using bad grammar or you have misspelled words. *tsk tsk*
- Make sure your copyright date is current. Even if nothing has changed, having a current copyright date let’s people know they are seeing the latest, most up to date information.
- Is your copy is out of date? Be sure your site contains current pricing, service details and other important information on a regular basis.
Problem: People can’t get in touch with you.
- Do you have a way for people to contact you? Sounds crazy but…some websites don’t give this information. Make sure you have at least 1 of these: A contact form, email address and/or phone number.
- Test your contact form. Does it actually send you a notification and the visitor a confirmation?
Clean up your website act and…
- Make a good first impression that will keep people coming back by portraying trust and professionalism.
- Look like you actually know what you’re doing and what you’re talking about.
- Give people info about who you are and why you do what you do (there’s that trust factor again).
- Instil confidence and show you’re not a here today-gone tomorrow gig.
- Enjoy happy customers and more sales!
If any of these (easy-to-check) 5 web no-nos are the reason no one is buying your thing or getting the help they need – fix it. Don’t be a procrastinator. It’s time to get your web buns in gear!
Is there something you’re putting off? Share, get it off your chest (we’re all friends here), let us cheer you on to get it done!